I have a chance to place a full page ad in an upcoming special edition of Mississippi magazine. Titled "theBOOK" its a resouce guide for developers and home builders. The cost is 1000 bucks. I can send out about 1500 direct mail pieces for that or get 4 months of ads in a local regional publication. The Mississippi magazine ad would be statewde (I would go to northern miss but only for a lucrative job) and the regional one serves more of my targeted zone. The ad lady for Ms MAg told me that no one else has reserved a spot for what im offering. If you guys had to pick one or the other which would you do ?