Mailing Postcards

Discussion in 'Business Operations' started by Husky, Aug 1, 2003.

  1. DennisF

    DennisF LawnSite Bronze Member
    from Florida
    Posts: 1,381

    I print up my own flyers on my computer then make copies at office max. Fold them up to envelope size and stick glue the ends. I usually mail 100-150 at a time and get 3-5 responses everytime. In this part of Florida there are a lot of retired folks that want lawn service so I get a good response to direct mail flyers.
     
  2. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Here is another thread that continues on this topic, for those of you who haven't read it.
     
  3. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Posts: 493

    There are business's that deal in sending other peoples mail!
    They use bar coding and get all the discounts that the post office offers for doing most of their work for them.
    Postmasters, a division of the United Way, charged us .14 to address and mail our postcards using our mailing list.
     
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Here is a link to the Postal Service's web site that explains this topic in more depth.
     
  5. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Posts: 493

    When 1st class letter was still .34 we had Postmasters stuff the envelopes, address them and mail for .22 a piece.
    I was happily stunned that there was such a thing. We sent 2,500 out and that would've taken many hours JUST TO PUT THE STAMPS ON!:eek:
     
  6. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    tried the postcard idea last spring, over 5,000 send out (2,500 of one type of design and 2,500 of another) and only 1 response. Wasn't worth my time I feel.
     
  7. Mike Bradbury

    Mike Bradbury LawnSite Senior Member
    Posts: 493

    you send postcards to an established customer list. FWIW
     
  8. Gene $immons

    Gene $immons LawnSite Bronze Member
    Posts: 1,028

    15000 postcards were sent out in the early spring. I got lots of calls, but only landed 15 to 20 new weekly mows. One of the calls got us a $8000 landscape job.

    So I was pleased.
     
  9. TotalCareSolutions

    TotalCareSolutions LawnSite Senior Member
    Posts: 518

    Gene,

    Were your responses from woman ages 40 and up, with pretty nice homes?

    I ask because thats who I targeted in the two ZIP codes my route is on.

    Demographic list of 1000 cost me: $97 (i now see i paid too much for the mailing of the cards) but,

    I figured 1000 cards to Females, ages 40+, in single family residences valued at ($300,000+ one ZIP) ($400,000+ the other)
    ....was better than 5-10,000 anywhere.

    My assumption was most women over 40 w/ property and money have a Lawn Service or Landscape needs.
     
  10. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    Do you just slap a stamp on the front and add an address to the folded flier then? I have thought of this method as well, wondered how it works.

    I just put out 1000 professional fliers for aeration. The kind that Ryan sells, full color, 3 panel, 2 fold jobbers. You add your name and number on the front or back panel. I thought they were very nice and very professional. I got 1 call for lawn mowing, no aeration calls. You can never tell.

    :D
     

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