Making flyers at home...

Discussion in 'Business Operations' started by allstar, Aug 17, 2004.

  1. allstar

    allstar LawnSite Senior Member
    Posts: 282

    I've come to 2 conclusions lately:eek:ne is that flyers and other types of direct mail advertising absolutely do work and two,because of the huge numbers of flyers that have to be sent in order to be effective I have to find a way to reduce my printing costs.
    I believe a flyer has to look really unique in order for a customer to even look at it.We have produced some really nice ones that contain before and after photos of work that we did along with our business logo with a list of services we provide.We take the photos to the printer as well as any thing else we want included and they make a proof and, if we approve it,the number of copies we want are printed.
    One way we could save money is to have the printing company JUST make a proof.I have a pretty nice color printer so we could make the copies.However,I would like to be able to do everything with my computer and printer.
    I realize this is a long,complicated question but can anyone tell me BASICALLY how to go about the process of making nice,quality flyers with a computer and a printer or if it's even possible.Thanks. Jim
     
  2. Green&Growing

    Green&Growing LawnSite Member
    Posts: 37

    I made some fliers & door hangers on my computer & printer. It burns a TON of Ink, I went through 2 black cartridges & 1 color making about 400 fliers/ hangers. I also purchased some nice heavy color paper for about $15. At just under 30 each (Lexmark printer) each for cartridges and the paper I figure I spent at least .04 on each flier ($105 total).
    Plus the time to make them. I did a simple clip art picture and big headline, then info about my company, services we offer, etc. I used a hole punch and rubber bands to hang them on doors. I handed out all of them myself and put a quote on the flier. I'm just starting so I went low to get business.....most 1/4 acre lots @ $35.00/week including edging, trimming, mowing, etc.
    I got ZERO sales..one call.

    I'm going to have a printer do mine next time!
     
  3. NickN

    NickN LawnSite Bronze Member
    from Alabama
    Posts: 1,010

    You'll need Adobe Illustrator and/or Adobe Photoshop.Most advertisements are produced in at least 300dpi(dots per inch).Look in some magazines and notice some of the ads are real blurry or grainy?It's because their resolution was lower than 300dpi when their ad was created.Of course 300 dpi means you're going to use more ink,since you're using 300 dots per inch compared to say 75dpi.The photos and text will come out much clearer though.
    Also,you'll need to produce your brochure in CMYK(cyan, magenta, yellow, black) instead of the standard RGB(Red Green Blue).RGB can only produce so many colors when mixed together.CMYK produces many more colors,so you're brochure colors will be much brighter than a RGB brochure.
    I'd stick with the printer service.You can develop your own brochures using one of the programs above and tweak it at your leisure,but a printing service can actually print them cheaper than you can.
     
  4. Up North

    Up North LawnSite Bronze Member
    from MN
    Posts: 1,063

    Hey Allstar, I did my business cards and various flyers on my PC & printer. I used Microsoft Publisher and I think they look decent. I'll attach the 5x7 size flyer I did in the spring, it prints 2 per page. I dropped off a few at businesses in town and handed them out to potential customers. I also did one that I could hang in stores with ad boards, the flyer had the little tabs at the bottom with name & phone number on it.

    Buck

    flyer postcard spring1.jpg
     
  5. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    Can't be done. I used to do our flyers at home until I really sat down and figured out my costs. The cheapest I could do them at home for is 5.9 cents each, and that doesn't include figuring anything for electricity. I can have them printed at Kinko's for 3.8 cents each. You can try it, but you'll find that a print shop will always do it cheaper. This of course, is with 5000 or more pieces.
     
  6. tsmith82

    tsmith82 LawnSite Member
    from toledo
    Posts: 11

    Check out 48hourprint.com. They've got some really great door hangers that they make. I think I got 1000 for around $200. They are a little expensive, but the more you buy the more you can save. Thay have a sample packet that they'll send you too.
     
  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi allstar,

    NickN has some very good technical advise. Those Adobe products are great and tsmith82's suggestion on 48hourprint.com is a good source for printing. They even have templates you can download and use to create what ever you need and then send to them.
     
  8. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    If you're printing a lot of flyers at home, you'll put a lot of wear on your printer. The machines at a printing shop are designed to produce endless amounts of copy. The average home printer is not.
     
  9. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,475

    hi all, first timer here, but i have a great recommedation for a cost-efficient printer. i've used printingforless.com for my exterior remodeling company, and will do so for my landscaping start-up. i found them through inc. magazine, which featured them a couple years ago. they do 4 color printing (like magazines are printed and therefore are not limited to, or by, the expense in having more than 1 or 2 colors as in standard biz card or flyer printing) and are very inexpensive. my biz cards were less than $150 for 1,500 and you can break the order out into different personnel/departmental names at not cost, which is really nice if you have the need. door-hangers, brochures and such aren't bad either, and remember that costs go down dramatically the more you order. you can play around on their site, with diff quantities to see this.

    p.s. - this site is fantastic. i'll post more about my start-up and my very, very circuitous route into this industry.

    Tony,
    Dayton, Ohio
     
  10. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Posts: 1,254

    stick with the print shop. Adobe and other products of this calaber are quite expensive and hard to get the hang of. I would suggest going with Microsoft publisher for the novice user. You can save yourself time and money by designing your own flyers, but i would recomend you have them printed at the printer. Also when having the printing company print your flyers be sure you take the disk with your flyer on it to the shop. Specify that you want them to print off of the computer to there printers, IE not printing out a hard copy and using that to copy other flyers. you will get much better quilty if the print each one out. This gives you, in effect, an original every time. This way you are not getting a copy of a copy. The more you go down the chain of copys the worse quilty print you are going to get. Just my 2 cents
     

Share This Page