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Man, still having trouble with this....

Discussion in 'Lawn Mowing' started by Exmarkboy13, Nov 10, 2013.

  1. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    Cant belive it, but its bothering me like hell. In the middle of my new marketing/branding plan, and cant decide if I want to use my first or last name for my company name. Have great logos for both, so thats not a problem. I feel like my last name (ASTURI) rolls of the tounge alot better, as in "Asturi landscape management". But, i like my first name, because I feel as its more personal to me ( Massimo Landscape Management) , not my cousin, uncle, brothers company, but mine.

    I dont know, 50% like my first, 50% like my last. So, its your guys/girls call, what should I go with ??

    MASSIMO Landscape Management

    ASTURI Landscape Management
  2. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    Can't pronounce neither. They both look like a last name.
    Posted via Mobile Device
  3. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    Do you want everyone to know who you are (meaning no anonymity)? You won't be able to hide behind your company's name. :laugh:

    Otherwise, either would look great.
  4. knox gsl

    knox gsl LawnSite Fanatic
    Posts: 5,058

    Both hard to say and both sound cool when I figured them out. I am under the idea that I don't want to be the business. I want the business to be its own entity thus not having a name related to me. This is for several reasons, mainly because I may grow it to the point that I can't be the business but rather the owner, second it would be hard to sell it if I were to use my name as the new owner isn't me. If I were you and used my one of my names life you proposed it would be ASTURI as it will be on top off most listings and in the phone book.

    Posts: 1,343

    Posted via Mobile Device
  6. jsslawncare

    jsslawncare LawnSite Bronze Member
    Posts: 1,674

    I can't pronounce either. I think it's a bad idea.
  7. Triton2286

    Triton2286 LawnSite Member
    Posts: 215

    What the hell is a phone book? :dancing:
  8. ducnut

    ducnut LawnSite Bronze Member
    Posts: 1,569

    That's the direction we're heading. I get three different phone books and don't advertise in any of them.
  9. Jaybrown

    Jaybrown LawnSite Bronze Member
    Posts: 1,160

    I wouldn't use either. It will be easier down the road if you choose to sell the business if it's under a different name
  10. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    haha understandable

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