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Man, still having trouble with this....

Discussion in 'Lawn Mowing' started by Exmarkboy13, Nov 10, 2013.

  1. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,770

    Correct answer. If I could do it again I wouldn't use a family name
  2. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    THINK im sticking with Asturi, but still having trouble. If I go with my last name, do you feel its still
    "personal", as in, "its my company, not the entire families" ??
  3. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,770

    You're 14. You want people to think there's something more substantial behind you, no matter what your ego says
  4. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    15, but good point, thanks
  5. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,770

    Just going off the signature. Happy bday
  6. Exmarkboy13

    Exmarkboy13 LawnSite Senior Member
    Posts: 507

    lol 16 in Feb, but thanks. should probaly update that
  7. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    It's your company no matter what you name it.

    It doesn't matter what the name makes you feel, it matters what the name makes your clients and potential clients feel and it matters how easy it is for them to remember the name you have given your company.

    Give your company its own name not your name. Build brand recognition for that name and if you feel so strongly that you still have to stroke your own ego, start promoting yourself as "Massimo Asturi Owner of ________".

    My best advice to you is to leave your ego behind. Build a business that will have value without needing to have you and your name attached to it.
  8. kemco

    kemco LawnSite Senior Member
    Posts: 785

    Agree 100%. For my biz "KEMCO" isn't my name, not even my initials but KEM are initials of someone close to me, I just stuck "CO" as in company on the end. I just liked the way it sounded. And I do know that there are other KEMCO "landscape services" etc in the US just not in my area. Would have been better to get a truly unique name but I'll cross that bridge if I ever need to. My business name is registered as "KEMCO" not "KEMCO Lawn Services" and I did that for this reason: If I wanted to expand into say irrigation, fert/squirt, or even things not related to the green industry I can do this all under the name "KEMCO" that Ive been working on branding locally. However "KEMCO Lawn Services" is on my biz card, truck, invoices, website etc. I say that to suggest that whatever you call your biz, let's say "Massimo" and you put that on a shirt or biz card etc. also put "landscape services" or "lawn maintenance" so the public will actually know what you do. If I saw a truck that was lettered with "Massimo" that would mean absolutely nothing to me. If it also included "landscape services" I would now know what your company did.
  9. XYZLawnPros

    XYZLawnPros LawnSite Senior Member
    Posts: 398

    Theodore Brickman couldn't be wrong could he? But then again
    it isn't called billy gatessoft. But look at most banks and financial
    institutions, they are all last names usually or first names.

    True if you use ASTURI or MASSIMO, that is your corporate name
    capitalized. Keep your personal private names different than your
    business names.
  10. herler

    herler LawnSite Fanatic
    Posts: 5,144

    Alphabetically speaking, Asturi ranks higher than Massimo.

    You worry too much.

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