Yellow Pages are a waste, nobody uses them anymore. On things where prices are fixed, always put prices in your ads, it weeds out the price shoppers for you and will get people to call you over the guy that doesn't give a price. People like to know what to expect. Repetition is more important than quantity (as long as you're targeting a good area). When we do direct mail, we'll hit the same area 3 to 4 times, just a couple of weeks apart. You'd think response rates would go down like this but actually, they go up for mailings 2 and 3 then level back off for mailing 4. Fair warning though, unless you've timed a mailing with unbelievable precision, you're going to measure response in x per thousand. We usually get anywhere from 2 - 5 per thousand (or .2 to .5 percent) sold response on mailings. I've had very limited success with magazine ads, even when doing them for 4 to 6 months. I think those are something you need to be in for years and just be something that people see all the time for them to be effective.