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Marketing... ad size vs quantity

Discussion in 'Irrigation' started by BD79, Aug 30, 2011.

  1. BD79

    BD79 LawnSite Member
    from Mi
    Posts: 30

    Mike, it seems that I have rubbed you the wrong way. I'm sorry, that was not my intention.

    I was agreeing with you and do appreciate you feedback. I was just saying that while getting work for next spring is important, I need to be cost effective with my marketing approach. I think it came across a little snippy. Sorry about that, I wasn't trying to be offensive.
  2. DanaMac

    DanaMac LawnSite Fanatic
    Posts: 13,156

    Pay no attention to him. he's a cranky ol' hippie that hardly works, and drinks wine all day as he cruises the highways in a tin can winnie :)

    Wait a minute, that sounds pretty darn good right about now!!
  3. AI Inc

    AI Inc LawnSite Fanatic
    Posts: 25,390

    yeah it does....
  4. Dripit good

    Dripit good LawnSite Bronze Member
    Posts: 1,081

    Where in Michigan are you located?
  5. Sprinkus

    Sprinkus LawnSite Silver Member
    Posts: 2,108

    I've been regularly deleting the e-mails as soon as they arrive, which seems like every other day now. :rolleyes:
  6. Mike Leary

    Mike Leary LawnSite Fanatic
    Posts: 21,976

    Someone has to do the tough stuff.:):drinkup:

  7. Wet_Boots

    Wet_Boots LawnSite Fanatic
    Posts: 47,673

    typical gated community :sleeping:
  8. Mike Leary

    Mike Leary LawnSite Fanatic
    Posts: 21,976

    Retired sprinkler pros only. Notice I'm the only one? :p
  9. sprinklerchris

    sprinklerchris LawnSite Senior Member
    from Georgia
    Posts: 281

    A well designed smaller ad, placed frequently will draw more calls than a one shot special. Often the first ad or two get ignored.
  10. DanaMac

    DanaMac LawnSite Fanatic
    Posts: 13,156

    What kind of publication is it? I will say this, I get 3-5 different publications per month in the mail with ads and coupons for different companies and industries. I may have used ONE coupon, or called ONE of those companies in 10 years. They usually get skimmed through and thrown in the recycle bin. I get a great return on google ads, and I haven't even used them this year at all. Not one bit of advertising this year except our mailer to existing clients.

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