So I have been searching but not finding the exactly what I am looking for. My question is what do you think of this upcoming plan for spring advertising. I am doing research now so I can have most of my material bought this fiscal year. I plan on doing a mass advertising campaign. It will consist of 100k flyer inserts into a local newspaper(50k per time, 2 week run), 10k postcards delivered last week of march and then again the second week in April, 10k flyers passed out to surrounding paper boxes, and finally 25k door hangers dispersed to surrounding communities and areas hit with direct mail. I have been in business for a long time and have the man power and equipment to handle just about any job and client. Just wondering if this may be a waste of money. We operate in a very saturated market, however I keep seeing continued growth and want to take advantage of it while people are willing to spend money.