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Discussion in 'Business Operations' started by LAWNGODFATHER, Jun 23, 2003.
What are some of your not so successful marketing trials and tribulations?
What didn't work?
Free kittens with each cut.
I tried advertising with Dominos Pizza. They had coupon books that went out with every pizza and I had a color add in the book. It looked nice, very professional and it was going out to the areas that I wanted. But not a single call, out of 30K ads.
Oh well, won't do that one again...
I've been thinking of placing an ad on the back of movie ticket stubs, but I'm afraid that it will have the same success as the Dominos pizza thing. What do you guys think?
I don't think I've ever looked at the back of a movie ticket stub.
if you're going to advertise in movie theater (i think) you'll be driving all over the county and probably 2 or 3 surrounding ones for work. Unless you've got the crews to support that i think you'll be spreading your work out too much to turn a profit. I'm working on picking up work within 2 miles of each of my accounts to try to get it a little tighter.
Local radio station passed out 1600 door hangers placed in a "goody bag" at a cooking seminar for women aged between 35-65. Only charged $100, so I thought, "what the hell?"
Local am Gospel radio sation... 0 calls, when I signed up didn't know it was Gospel
Grocery Cart Handle's And Receipts.
$1200 sign at a huge local supermarket (Kroger). Full color banner, 1' x 2'. Its been up since Dec. 02, will be up until Nov 03 (year). Over 10,000 people walk in that store everyday, so the same people see it every time they go in. So far, Ive had.....................1 CALL!!, and it was only for a leaf/property cleanup (last Jan). Maybe it will pay off but so far.....Ive lost.