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marketing help!!

Discussion in 'Pesticide & Herbicide Application' started by ADVANSCAPES, Feb 26, 2007.


    ADVANSCAPES LawnSite Member
    Posts: 13

    I am new to the forum and need some guidance. I have a landscaping company and a turf care company. I am desperately wanting to get out of the lawn maintenance business and focus solely on tree and turf care(fert, weed, insect, disease). What have you guys experienced as being the best way to get new turf care customers? Salespeople, doorhangers, postcard mailings...etc...I have had a large,visible yellow page ad....IT GETS ME ALMOST NO BUSINESS!! I need to get at least 100 new customers NOW.
    Do you market year round or just in spring and summer? Please help...I am at my wits end.
    Thanks in advance.
  2. Rayholio

    Rayholio LawnSite Bronze Member
    Posts: 1,461

    need 100 customers now? buy them.. LOL seriously.

    Or you could spend $2000 on a mailing.. $2000 on door hangers.. $1000 on vehicle signage.. and wait.. nothing will get you customers like 3 years and a good reputation... well... maybe 5 years and a great reputation?

    Don't waste your money on ANY advertizing that will not personally touch your target audience. Yellow pages is great if you want a lot of bidding war type calls.. Radio, and TV ads suck..

    Bottom line.. Depending on your area, you'll need AT LEAST a year to land 100 customers.. that's investing a lot into it. If you don't have a reputation, and referrals coming in, you don't have a growing business...

    but there is always the origional option.. buy someone elses business :)
  3. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    Door to Door sales in a area where you just did a mailing. If you cant afford a mialing then do door to door. You can add about 100 accounts in 20 hard days at it. 5 accounts per day. but 100 accounts at 300 dollars average a year is only 30k

    ADVANSCAPES LawnSite Member
    Posts: 13

    Thanks for the replies. I had an employee last year who worked for another fert/squirt company. This company went from 0 to almost 4000 accounts in 4 years basically using door to door, so I know that 100 accts can be achieved in less than a year. I certainly do not need nor want 4000 accts but some extras sure would help with keeping my guys busy and getting me closer to never having to own another lawn mower. I do have the money to mail 10,20,30, thousand postcards if need be...just wanted to get opinions on what might be the best overall option. Do you guys do the door to door yourselves or hire that out?
    Ray, I absolutely agree..YP is a waste of money
  5. naughty62

    naughty62 LawnSite Senior Member
    from iowa
    Posts: 368

    Door hangers ,Friday and saturday morning .Be prepared to do on the spot estimates .Then start your services in that area shortly afterthe hangers are out.
  6. GreenN'Clean

    GreenN'Clean LawnSite Bronze Member
    Posts: 1,512

    The best way to reach a lot of people is to advertise in your newspapers you will get your name out faster and to a lot more people and its worth every penny you spend to run an ad. I haven't ever had any luck with running an ad in the yellow pages because most people looking through the phone books are bargain shoppers and pick the cheapest.
  7. Shades of Green LService

    Shades of Green LService LawnSite Bronze Member
    Posts: 1,011

    Local county/ town papers works best in my area.
  8. get rich

    get rich LawnSite Member
    Posts: 195

    The best advertising money can buy is almost free. Choose a middle to upper income neighborhood or subdivision, drive through and write down the address of homes on both sides of the streets right at the entrance way and exits if there is more than one. Mail them a letter offering fertilization at a discounted price or free core aeration,free 6th or 7th application(depending on how many you do in your zone) then once you have a couple homes under contract do an extreme amount of care and good work on these lawns and by mid-season put small yard signs out by the road advertising your company. Use signs that are catchy like....."formally one of the worst looking lawns in the neighborhood, call us today for your lawn turn around" or say "call today for your lawn make over" or " Another quality job by.......... call today for your free quote" You see word of mouth and seeing is believing is free, it just take's a little longer. But if your good, and smart on targeting you could do it by fall of this year. I put deals or packages together like fall core aeration and fert for a deal then sign them up for next season. Good luck!
  9. GreenN'Clean

    GreenN'Clean LawnSite Bronze Member
    Posts: 1,512

    Your gas, time wear and tear on your vehicle and your shoes isn't really free. Id rather do the paper route because it will get to more people and you can be out doing jobs will the paper does the advertising for you
  10. turfsolutions

    turfsolutions LawnSite Senior Member
    Posts: 852

    Consider offering current customers incentives for every referral they provide that signs up for your program. It does work.

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