Marketing Ideas

Discussion in 'Business Operations' started by packerbacker, Nov 26, 2003.

  1. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433

    Ive been in business for about 4 years now and it seems to me like i've hit the ceiling. A very low ceiling :(. Im looking for some marketing ideas that i can send out in the spring. My main source of income is mowing but im getting into chemicals next year. I was just wondering what everyone here does in the spring to bring in new commercial and residential clients.
  2. rockstate

    rockstate LawnSite Member
    Posts: 83

    I'm from kansas city and I mostly advertise in the small town newspapers like lees summit journal so that i can keep my accounts in a general area, at the beginning of the seasons I call past clients neighbors and try to sell on them also, just a few ideas. Steve
  3. packerbacker

    packerbacker LawnSite Bronze Member
    Posts: 1,433

    Do you do any door-to-door flyers or advertising? It just seems to me that making up 5000 flyers and doing them by hand can be a little to much.
  4. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Posts: 10,178

    i been into chemicals for years. i've been treating lawns with them for only 3 yrs though. good racket.
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I done the doorhanger deal and just not much luck. Not sure if it's the area or timing or a combination of both. I usually have good luck with the service directory in the newspaper. I have a larger ad coming out in the yellow pages. Next spring I am going to play with screen printed signs....hoping this will do well.
  6. SodKing

    SodKing LawnSite Bronze Member
    Posts: 1,648

    There are no gimiks. Your hard work and quality results will sell the most jobs for you. However, to get the phone to ring with prospective clients think of a campaign. 2-3 pieces of direct mail 2 weeks apart starting about 8 weeks prior to the start of the season, followed by a calling campaign. When you go to do the estimates also give one to the neighbors. You can also canvas entire neighborhoods with quick estimates, yes its a gamble sometimes but for the most part if you have seen enough lawns you can accurately estimate the footage to base a price on. When talking with a prospective client make sure you know your product and what their problems are. Sell off of knowledge not special pricing.
  7. precisioncut

    precisioncut LawnSite Senior Member
    Posts: 654

    When you go out with flyers that have the "quick" estimate, be sure to make a small note that the price can change. Give's you a kinda loop hole to come back and get accurate measurements, look at back yard, and see possible problems.
  8. SodKing

    SodKing LawnSite Bronze Member
    Posts: 1,648

    Agreed, We do that with all new mowing accounts. 30 days at the quoted price then the price will be adjusted accordingly. For Chemical accounts, I have been treating lawns for about 14 years and can pretty well nail the footage on site. When I send out crews I set the prices for the neighborhood and they go off that. Only 1 in a hundred needs to be adjusted.
  9. rockstate

    rockstate LawnSite Member
    Posts: 83

    a buddy of mine also in kansas city hired a few kids to pass out 5000 flyers and he picked up 75 residentials
  10. justmjc

    justmjc LawnSite Senior Member
    Posts: 261

    Flyer inserts into a local paper. I can hit 16,000 homes and business in my local zip code for $1,100. That's all printing on color paper and distributed. It's a 1 time send out but if you do it every few weeks.....

    Besides, I'd like to land just 1% of that number. Enough to add another crew.

    Monies, monies, mo monies.

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