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marketing:If you only had to choose one.which would you choose?

Discussion in 'Starting a Lawn Care Business' started by cjermaine30, Jul 21, 2010.

  1. cjermaine30

    cjermaine30 LawnSite Member
    Posts: 16

    If you were starting a lawn care company and you only could choose one of these options to reach your prospects. Which one would it be and why? I'm basically asking which one is more effective? Lets say you already have business cards so we don't have to add that.

    1 Postcards
    2 Door hangers
    3 Brochures
    4 Flyers

    which would you choose and why?
  2. MowHouston

    MowHouston LawnSite Bronze Member
    Posts: 1,012

    All of those generally have a 1% - 2% call back ratio. CALL BACK RATIO, not new customer ratio. There are older threads where people talk about their successes with it also. Some people report alot less, some people report a lot more. It all comes down to how you design your advertisements and how/when/where you distribute them.

    I guess it would come down to cost, and I believe flyers are the least expensive of the lot. But I would personally choose doorhangers for the best presentation.

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