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Marketing Question

Discussion in 'Business Operations' started by C Cutters, Apr 11, 2007.

  1. C Cutters

    C Cutters LawnSite Member
    Posts: 33

    To the point, here's my question. I'm in the Cincinnati area and looking to take out an ad in the local paper (Cincinnati Enquirer). Rate= $220.50 for 7 days. Too expensive, or about right? I thought most were done on a per month basis, but am not sure as I have never done newspaper marketing before.
    Also, should I do this ad now, or should I wait. I realize spring marketing takes place in March, so should I take out this ad now (response being the concern) or should I wait until later in the season (next month, June??) I really want to put this ad out now, as I want as much business as I can handle right now. What do you all think?? Thanks for all you're help guys!
  2. Keegan

    Keegan LawnSite Senior Member
    from CT
    Posts: 606

    I pay that much for 3 months in a local paper for a business card size ad.

    I would place the ad now and not in the summer

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