To the point, here's my question. I'm in the Cincinnati area and looking to take out an ad in the local paper (Cincinnati Enquirer). Rate= $220.50 for 7 days. Too expensive, or about right? I thought most were done on a per month basis, but am not sure as I have never done newspaper marketing before. Also, should I do this ad now, or should I wait. I realize spring marketing takes place in March, so should I take out this ad now (response being the concern) or should I wait until later in the season (next month, June??) I really want to put this ad out now, as I want as much business as I can handle right now. What do you all think?? Thanks for all you're help guys!