Marketing Question

Discussion in 'Lawn Mowing' started by Harvestman, Jan 6, 2004.

  1. Harvestman

    Harvestman LawnSite Member
    Posts: 233

    Ive been given a old customers list, the company was sold to big green 8 years ago. I'm sure allot of the people have moved but I have all the measurements for the properties.My question is should I market to the names on the list for example; Mr Jones Or Current resident. Or should I just market to the current resident. Thanks in Advance Harvestman
     
  2. LawnPerfect

    LawnPerfect LawnSite Senior Member
    Posts: 318

    I would definately send them out to Mr. John Holmes or Current Resident. You might just end up with alot of new customers. Usually any mail that comes to Current Resident its junk and goes straight into the trash.
    Also, I would still check out the properties. In eight years alot of bedding areas, pink flamingos, nomes, ect. can be installed to cause alot more trim work than there was before.

    Chuck
     
  3. Harvestman

    Harvestman LawnSite Member
    Posts: 233

    My Concern is I won't look reputable if they know this person hasn't lived there for 8 years. also this list is just for fertilizing. Harvestman
     
  4. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    If you didn't pay anything for the list, what do you have to lose? Send them out, you might get lucky on a few.

    :D
     

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