Marketing Water Gardens

Discussion in 'Water Features' started by CSRA Landscaping, Jun 5, 2001.

  1. CSRA Landscaping

    CSRA Landscaping LawnSite Bronze Member
    Posts: 1,232

    I'm ready to install water gardens as a part of the services I offer but here's my problem: how do I market them? Who do I target, how do I convey the message to them, what should be contained in the message, etc.? Let's hear from some of you pros that know how things work, I could use the help. Any input is appreciated.
     
  2. CSRA Landscaping

    CSRA Landscaping LawnSite Bronze Member
    Posts: 1,232

    Gee, you guys are full of info.:rolleyes:
     
  3. TheMom

    TheMom LawnSite Member
    Posts: 66

    How about this: Talk to one of your existing accounts and see if they'll go for an install. Then you could send other people to see the completed pond as a visual aid. Folks always go more for what they can actually see and touch.

    People in upscale neighborhoods, or nicer hotels, would probably be more open to a water garden... go for disposable income.

    Emphasize the calming beauty and added value aspects, I should think.

    Other than that, you could get a bumper sticker made that says, "Ask me about my water garden!"

    Just kidding. ;-)
     
  4. CSRA Landscaping

    CSRA Landscaping LawnSite Bronze Member
    Posts: 1,232

  5. Stonehenge

    Stonehenge LawnSite Bronze Member
    from Midwest
    Posts: 1,277

    Go to the aquascapes site. And order their video - they go all out to help you sell watergardens, because after all, it helps them, too.

    TheMom has a good idea, too, in talking to existing customers to get them to to try a pond - I cut the first one a huge price break to give it a whirl, we had done a big patio there and I knew they wanted to do someting with water - I just called and said "How'd you like a water feature for cheap?"

    We'll be doing another 3 this year, with the expectation of continued growth in coming years. We just offer it as another of our services.
     
  6. CSRA Landscaping

    CSRA Landscaping LawnSite Bronze Member
    Posts: 1,232

    Stonehenge, I know she had a good idea, I just like to raz her from time to time ... or continually. I've been doing it for 23 years, now! :D

    I've begun to offer it as one of my services, I think I just need a broader client base, since I'm finishing my first year! Glad to hear that it's going well for you!
     

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