Marketing?

Discussion in 'Business Operations' started by Paradise Landscapes, Feb 1, 2006.

  1. Paradise Landscapes

    Paradise Landscapes LawnSite Senior Member
    Posts: 960

    What is the best way to do market research? I'm looking for more clients and trying to develope ways of getting clients. I'm thinking on getting my truck lettered. How effective is it? :confused:
     
  2. DiscoveryLawn

    DiscoveryLawn LawnSite Senior Member
    Posts: 408

    Getting your truck lettered is critical. How is anyone going to know who you are if... well... they do not know who you are? Also, put your number on the truck (of course). Occasionally I get a call from someone on their cell phone saying they are behind my truck or just passed me in their neighborhood.
     
  3. SouthernYankee

    SouthernYankee LawnSite Senior Member
    Posts: 789

    Get this book. Guerilla Marketing..... its a must have for any small buisness owner that needs marketing information.


    I followed their format in direct mailings, and I have had a great response to my letters.

    My market is very different than the rest of the country, so I tailored my marketing to a specific demographic income and property type. Just putting out fliers and doorhangers will get you some accounts, but by targeting certain household incomes along with house values, you can increase your profits greatly.
     
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi Paradise Landscapes,

    I agree. You should get your truck lettered. I feel it takes your business to the next step.

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  5. Paradise Landscapes

    Paradise Landscapes LawnSite Senior Member
    Posts: 960

    hey gopher, can you contact me? I emailed you one other time, I think. I want to inquire about your fliers and door hangers.

    charles
     

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