Marketing

Discussion in 'Hardscaping' started by ppl, Feb 2, 2008.

  1. ppl

    ppl LawnSite Member
    Posts: 82

    I would like to ask, what marketing has worked for everyone and which yield the greatest return for the dollar?
     
  2. mikeny

    mikeny LawnSite Member
    Posts: 32

    1) word of mouth 2) yard signs 3) flyers (more so with sprinklers & landscapes than hardscaping) 4) yellow pages - we are considering heavy print and maybe radio for mostly sprinklers this season. We have built our business from new homes, now that housing starts are way down we have to reinvent ourselves to some degree.
     
  3. ppl

    ppl LawnSite Member
    Posts: 82

    We have started out the same way, new homes and some remodel work. But, now with markets swifting I wanted to find out what works the best for the money and timing? I ran flyers, spent 4000.00 and had zero return. But, most of my work is word of mouth.
     
  4. mikeny

    mikeny LawnSite Member
    Posts: 32

    Do you just do hardscapes, mostly hardscapes or diversified? Those new neighborhoods where you can have 3 crews working with in a stones throw were nice for a few years, but times are a changin- at least this year.

    BTW I feel sure spring will be fine, just worried about an August slump, that has been our catch up time in the past.
    Does everyone find that the phone calls slow down in July and August and oick up again after labor day?
     
  5. kootoomootoo

    kootoomootoo LawnSite Platinum Member
    Posts: 4,369

  6. bigviclbi

    bigviclbi LawnSite Senior Member
    from nj
    Posts: 894

    "Where do I buy word of mouth." I'm selling it for only $19.99 a jar. Order now and get two jars for the price of one!
     
  7. kootoomootoo

    kootoomootoo LawnSite Platinum Member
    Posts: 4,369

  8. blueplate

    blueplate LawnSite Member
    Posts: 18

    Clients are more likely to spread your message if you offer them something. It's amazing what people will do for a free cut or even a free coffee!
     
  9. leaflandscape

    leaflandscape LawnSite Member
    Posts: 241

    home shows are a great way to meet tons of people face to face and you can weed out the ones who aren't serious, because they're talking to a bunch of landscape guys all at once and possibly realizing that landscape guys don't usually work for free. I'll take a couple jars of word of mouth, too.
     
  10. mrusk

    mrusk LawnSite Gold Member
    Posts: 3,260

    Word of mouth is not advertsing. While it may be one of the top source of leads for most of us, its still not advertsing.


    Direct mail works for me. And i do not send chessey post cards with 'FREE' all over them.
     

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