maybe a good advertising tecnique

Discussion in 'Lawn Mowing' started by ronslawncare, Dec 23, 2000.

  1. ronslawncare

    ronslawncare LawnSite Senior Member
    Posts: 541

    someone posted a real great idea if u hand out 2000 flyers you will get at least 100 returns .i am definately going to this but also we should all staple a rolodex printed card of are business .the more they open that rolodex to call people theyll pass are card and say oh yea this needs to be done ....lol ...i hope .i want to wish all you guys on the forum a merry christmas even stone i have learned a lot from him and all of you gentlemen .happy holiday fellas
    ronnie
     
  2. Runner

    Runner LawnSite Fanatic
    Posts: 13,494

    That's a rate of 1 in 20. This is a VERY generous estimate. I think you'll find in reality you will get 1 in MAYBE 50. This will give you an actual figure of 40 calls out of 2000 flyers handed out. Out of those 40 calls, how many of those will be actual sales. One positive thing about this though, atleast you will be targeting a specicific area that you desire.
     
  3. landscaper3

    landscaper3 LawnSite Bronze Member
    Posts: 1,354

    We will be handing out 2000 door hangers and on a national average a return of 5% is very-very likely, so that will generate 100 new customers, and at 2.5% thats still 50 well worth it. In the last 2 years our percent rate in retured contracts have been 80% which means 85% of all our proposals have been accepted, thats a remarkable return considered that 75% are commercial.
     
  4. ronslawncare

    ronslawncare LawnSite Senior Member
    Posts: 541

    im still gona try it cant knock it until i try it .
     
  5. Ocutter

    Ocutter LawnSite Senior Member
    Posts: 314

    Ron- wanted to save you some time by telling you to go to nebs.com. They have thought of the business card attachment to the door hanger. 5oo of these would run a first time buyer 45.00 approx. They hold alot of info about your services and look good. I averaged 10% callback on these my third and fourth yr. The rest of them I used to give inquiring customers.
     
  6. ronslawncare

    ronslawncare LawnSite Senior Member
    Posts: 541

    thanx occutter i was going to use my business stamp on a buch of rolodex cards and staple them but that sounds more professional thanx
     
  7. landscaper3

    landscaper3 LawnSite Bronze Member
    Posts: 1,354

    We had Nebs make us up 2000 door hangers, YES 2000 that will bring some serious business our way!
     
  8. wch&g

    wch&g LawnSite Member
    from MA
    Posts: 19

    What is a door hanger it sounds like a great idea

    thanks
     
  9. thelawnguy

    thelawnguy LawnSite Silver Member
    Posts: 2,412

    <img src="http://www.nebs.com/ecatimages/medium/34.gif">
     
  10. landscaper3

    landscaper3 LawnSite Bronze Member
    Posts: 1,354

    Thank you Bill, our looks a little different and did our own wording and logo. I personally belive we will get at least a 5% or more return on 2000 we will hand out!
     

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