I was doing a bit of research for a member here and decided to pull 8, randomly selected LCO's analytics data. I try to post these numbers when I pull together enough reporting, so here's the latest jump in mobile traffic (phones and tablets). To show the growth, these numbers are from an October 2013 post I wrote on this forum. Mobile Traffic - Phones & Tablets October 2012 19.9% of total traffic October 2013 29.7% of total traffic This time, my interest was in looking at "in-season" numbers. I chose April 1 as the start of the season. So, across 8 sites, from a variety of US locations, including small, medium, and large markets: April 1, 2014 - Aug 1, 2014 (Aggregate) 20,604 unique visitors 35.61% of total traffic Lowest % of Mobile 600 unique visitors 23.75% of total traffic Highest % of Mobile 3,976 unique visitors 40.68% of total traffic Highest Overall Traffic 9,429 unique visitors 38.61% of total traffic So, go blow the dust off your Google Analytics login and see where you stand.