Mobile Traffic for April 1 - Aug 1

Discussion in 'Digital Marketing' started by tonygreek, Aug 6, 2014.

  1. Kawizx62003

    Kawizx62003 LawnSite Silver Member
    Posts: 2,405

    I use WPTOUCH Wordpress plugin, PRO version. Works well.
     
  2. LawnsharkMB

    LawnsharkMB LawnSite Senior Member
    Posts: 545

    Glad I read through this thread.

    It made me check my google analytics and I discovered it wasn't even working. I guess when I switched from godaddy to squarespace I didn't add my tracking code.

    Can somebody help with this? On squarespace there is a tab for code injection? I've read on google analytics it says to put it right before </head> in the page source but I don't really know how to change that.
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    using-google-analytics-with-squarespace
     
  4. LawnsharkMB

    LawnsharkMB LawnSite Senior Member
    Posts: 545

  5. ptjackson

    ptjackson LawnSite Member
    Posts: 211

    All Good info as always from Tony. I will say that what has been most interesting in looking at some bigger sites I have worked on is that there is a shift toward mobile. That is to say mobile traffic isn't really additive it's replacing desktop traffic. So one might be tempted to say, I'll miss some of those mobile users, when it's just users in general they are missing out on. They are sitting on the couch looking this stuff up instead of walking over to the computer.

    Full disclosure, I need to redo our responsive template since a redesign.
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,395

    Great to hear from my favorite sponsor, Phil. Buried under this mound of notes is a reminder to shoot you an email and catch up.

    You raise a very good point regarding the traffic not being additive. That same pile of notes I have has one that says to follow up to this thread with the traffic "market share". The jockeying is really interesting, with tablets and phones having large (100%+), year over year gains, as they eat into desktop's numbers.
     
  7. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,052

    If anything we have the raised the possibility that lower mobile % could be because you have MORE traffic- because you are blogging and pulling in long tail researchers who are more likely to be on the desktop.
     
  8. ptjackson

    ptjackson LawnSite Member
    Posts: 211

    yeah who knows anymore how much long tail traffic you are getting since google has taken all that away from us with "not provided" http://moz.com/blog/what-is-seo-now

    AND even what shows is direct traffic is likely search traffic> Groupon took their site off google to prove that
    http://searchengineland.com/60-direct-traffic-actually-seo-195415

    All that to say is where and how you get traffic is increasingly a black box because in some ways google is king and that's that the king has decided. Maybe that's better for consumers but that wasn't the promise of google analytics and adwords years ago.
     
  9. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,052

    It is a little frustrating Phil. I would imagine much more so for people with large sites.

    I just assume that 80% of my "direct" traffic is actually Google. And I assume that certain blog posts (older ones not internally linked to much, my "How Much Does Lawn Care Cost" post, etc) are not being stumbled onto from other pages of mine- they are being hit by a searcher.
     
  10. ptjackson

    ptjackson LawnSite Member
    Posts: 211

    yeah it's hard to know what to focus on? How is that blog performing on SEO (who knows). Where's my traffic coming from who knows. To the latter point the http spec does say if you come FROM an SSL site you should not include the referrer. The biggest problem with that now is that google is telling everyone to upgrade to SSL no matter what kind of site you are to get a "ranking bump". So you better get that Ross Water Garden site a Cert :)

    Like I said google thinks they get to call the shots now.
     

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