Monthly News Letter

Discussion in 'Business Operations' started by T.E., Sep 24, 2003.

  1. T.E.

    T.E. LawnSite Senior Member
    Posts: 799

    I need some info. from some of you that send out news letters at the end of the month. What I'm considering is this. Sending out a letter at the end of the month with each accounts invoice advertising specials etc. Also maybe identifying any problems that each customer lawn may have. Those of you that do this has it been worth while for you?, and what are some of the specials that you offer One reason that I'm considering this is I'm thinking that it might be a way to pick up some extra work from the existing accounts. Any comments will be appreciated Thanks Tony :)
     
  2. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi T.E.,

    Here is a great post for you Topics for Newsletters. Also have you considered doing this online with your website?
     
  3. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I have always felt that in a newsletter you shouldn't offer services or tell about discounts...instead you should talk about what is going on with the company, the season, and the industry in general.

    I stopped sending out newsletters through the mail, now I have them available to download online from the web site.
     
  4. T.E.

    T.E. LawnSite Senior Member
    Posts: 799

    Thanks for the reply tiedeman. The reason I came up with this idea is this. I have customers that I never see and they want extras when it comes to their lawn, how do I communicate to them about the extras that they may need! or that that they may simply benefit from if I never see them? I also have accounts that I have gotten because of referal and have never seen the owner ( they live elsewhere). These are the reasons behind my thoughts behind my thinking of a news letter. If anybody can offer any advise. i'd apreciate it. Thanks Tony
     
  5. Island Lawn

    Island Lawn LawnSite Senior Member
    Posts: 632

    DISCLAIMER:
    A lot depends on the type of customer we are talking about...
    AND
    I'm not as think as I smart I am....
    :rolleyes:

    Personalized letters
    concerning updates and issues about
    personal landscapes
    w/ sincere suggestions for future work (w / justification?)

    or

    generic flashy "newsletters"



    That is the question...

    What is your message?


    Ideally, you develop a relationship where you know what they want and they know what to expect.
    Then just do the work and bill them.
    Add a "personalized" summary.

    It dosen't even have to be a letter, nevermind a flashy "newsletter"!

    Communication is the important thing.
    Oh yea, and getting paid...well
    :dizzy: :alien:
     
  6. "I have customers that I never see and they want extras when it comes to their lawn, how do I communicate to them about the extras that they may need! or that that they may simply benefit from if I never see them?"

    1. A weekly invoice/job ticket - whatever you call it. Get customers used to you leaving notes on it.
    Things like needs more/less water, needs aeration, fertilizing....

    2. Seasonal letter - I do 2X per year. for whatever extras you are offering. Keep it short. Sell benefits.

    3. Statement stuffer, for special apps, or whatever is in season.
    Keep the ad to 1 product.
     
  7. T.E.

    T.E. LawnSite Senior Member
    Posts: 799

    Thanks for all of the replies. Bob I think the you have the answer that 'm looking for. I'll keep these comments in mind. Thanks Tony
     
  8. AztlanLC

    AztlanLC LawnSite Bronze Member
    Posts: 1,035

    Also don't forget about the phone.

    Newsletter I agree are a way to communicate to your customers what's goin on in the business, at the same time don't forget to always ask for feedback, you can always learn and get pretty good iformation from unhappy customers.

    Most of the times customers don't bother to call to complain and when they get to, it might be too late, always try to keep in touch with all your customers one way or the other, send'em business cards once in a while with a well written letter as to the reason.

    but I've found out the the best way to get extras is to call or meet directly with your customers
     

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