We have never advertised and only have a one-line insertion in the Yellow Pages. All of our new business in the past 9 years has been through customer referrals and word-of-mouth...but that is going to change. Instead of just casually asking for referral work (now and then), I've decided to take a more pro-active approach for 2003. I have written a letter to all our customers explaining how we would like to increase our revenue base through referrals. Included is my business card and company brochure for a prospective customer they may know of and hcan hand to. I have also included a $100 redeemable coupon to be used (by our current customers) for any service we perform upon the signing on of their referral by us. Here is my question. When should I send these packets out? Now, with snow on the ground and probably no one thinking about lawn care? Wait till it's closer to Spring? Or when? I need your help guys...any and all comments are sincerly welcome. Thanks.