I put up a post on my website about the most overused advertising methods where I am in Northern New Jersey. I'm compiling a list of alternative advertising means to help people stand out from the competition. My favorite way to get free and effective advertising is through yahoo groups. There are plenty of local, active online communities on yahoo that once you join allow you to post almost anything related to the community. I'm part of one that allows business posting 3 times a year and I am guarunteed to get tens of thousands of dollars of business with every free post. That's not to mention brand recognition. The best groups are usually religious groups such as church or synagogues. Search around yahoo groups and start reducing your advertising budget now!