I think most of you know that for the most part we choose to sell and not rent our lights. This really comes from Brite Ideas back in 2001, where they said many folks had done it both ways, but in the end you may build it slower but will retain far more customers if you sell them the product the first year and then just charge to rehang, maintain, takedown and store. So while I have for the most part been a seller, with occaisional forays into rental to keep on a budget for some commercial clients, I embarked upon a journey 2 seasons ago that can be found near the end of my sales journey through 2010season. To recap briefly, I created a flat rental price for a certain neighborhood, with the idea we would do this on volume. Sounded like a good idea and the over last 2 seasons we built the first 4 into 8 last year, to where we are now. closed 2 earlier this year. but we have had cancellations like crazy along the way. 2 cancelled from year 1 to year 2, and 4 canceled from year 2 to this year 3. It is ridiculous that we are talking a $450 rental deal of c-9's across the front face, usually 100-150 c'9s, and folks in these 250-300k homes apparently cannot budget that. While I had heard that 50% cancellation or non-renewal rate was normal in the rental field, I certainly did not believe it. It is abundantly true. and not worth my time. To have spent all the time and money trying to help make this particular neighborhood look more festive and to only have 4 current clients to show for it is reason enough to never offer rental to residential again. At least when folks cancel me after the first year in purchase I feel as though I made a normal profit on the first year. covered my costs of material, covered labor and overhead, and made a profit. rental only works if they do it for 3 years. and most apparently don't. Since their price is the same and they have no ownership in the product, they seem to take no pride in "their lights" I know a lot of you guys out there rent, and I am sure it is nice to take the same stuff and keep re-using it on different jobs, but I prefer to custom cut a job from fresh and keep them for 5-9 years or more rather than taking used c-9 cord and splicing or cutting. Wreaths on rental make more sense as you can jus put them up where ever. after this failed experiment, I am probably always gonna be a purchase guy rather than a rental guy.