Sounds like you got some good ideas. Just have a few comments to add, not trying to be the lawn business know it all, just want to share what has worked for me. On the referral deal, the letter seams like a good idea, but there needs to be a verbal part to it as well IMO. Think, the last time your bank sent you an envelope with a phrase on the outside saying you could save 5% on your next credit card bill, did you tear it open in jaw dropping suspense? Just talk to your customers the next time you see them and tell them how they could save them money next year if they get Mrs. Jones to sign up with you, so on and so forth. Some neighbors are more social than others so don't get discouraged if it doesn't take right away. Maybe you could give them a little sheet explaining it, but I think it just helps so much to catch them in person. Went and gave a bid on snow yesterday, sat and Bs'd with the lady for 45 minutes, told her about my business, learned about her small business, yada yada. I am going to drop off her bid this week and drop 3 more bids off to her neighbors who she convinced that they should get a bid from me as well. She was referred to me from another customer on the next block. See how the cycle works now? Just try it in the next few weeks, let me know your success with it.