I get Aquascape's marketing material on a regular basis. I understand their 'simple 20 steps' and have seen several end results from the systems. The look and feel does not come from the system but the installer. The installer has to have "the eye" to see what a natural water feature looks like. And many don't have 'it'. It's just like an art. Some people the touch and the eye to make nice art, but if they tell me their 20 steps to make the art, mine is going to look much worse than theirs. As far as their marketing material and example projects I have seen photos of the same 'problems' in their material. A good example is promoting flagstones all the way around the perimeter and only one or two stones wide (much like above). I have never seen such a pond in a natural setting. Yes, they are popular and people accept them. But natural??? Instead, some geographic native rocks mixed with plantings, soil, and grass look natural around a pond. While many Aquascape examples are wonderful, due to the style and incurring the necessary costs, the basic ones leave something to be desired. Here #2 & #8 are what I'm talking about: http://www.aquascapedesigns.com/inspiration/ig/images/index.php?gal=ponds here #2 and others: http://www.aquascapedesigns.com/inspiration/ig/images/index.php?gal=streams And #2, #16, http://www.aquascapedesigns.com/inspiration/ig/images/index.php?gal=waterfalls Yes, 'natural' water features are VERY tough to do. And I'm not saying I am the expert at doing them. I'm just writing my impression when I see such projects.