My flyer results so far

Discussion in 'Business Operations' started by LawnMowerMan2003, May 5, 2014.

  1. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    Ive never done it but pretty much the top dog in atl. bought 3 pt cruisers just for that and they do thousands a day during sales season. the company is at the top around here.....:waving:
     
  2. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    I don't know how a vehicle would help if you have to put them on the door. I don't really see another option in my area, since you're not supposed to put them on mailboxes. The best thing I can think of to speed it up is maybe some roller blades. I might look kind of funny rollerblading, but I don't care, if helps me get flyers out quicker, I'm getting paid to wear skates. :)
     
  3. bfleming98

    bfleming98 LawnSite Member
    Posts: 15

    Since you got the flyers might as well hand them out. Good tip about the season drying up.

    One thing you could try is hitting the same houses a few weeks later. That way they "see" you again.
     
  4. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    I passed out more flyers; I felt like I was slacking off on them so I'm trying to do more. I passed out 200 yesterday and about 100 today. I was going to do another 200, but I got a call for a job before I finished. I think I finally hit 1000 today. I had 4 calls today, and 2 were from the 100 that I just passed out. So it still looks like I'm getting more than a 1% response rate. I know I might be doing work too cheap, but if I have hardly any work I can't really estimate my expenses. If I start making some sort of regular average income, then I can sit down and see how much I'm really making, and if it's not enough I'll go up on my estimates.
     
  5. southerntide

    southerntide LawnSite Gold Member
    Male, from Alabama
    Posts: 3,805

    I wouldn't recommend going around putting them on peoples cars lol you're in TX and sort of like Alabama someone see's you near their car touching it you will be starring down a barrel.
     
  6. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    I don't put them on cars because I tried that before and parking lot security saw me and told me I had to remove them. And I like to leave an estimate, based on the size of the neighborhood lawn. And I agree, it might be considered bad taste to be touching another person's vehicle. And considering I live in Texas, I may not want to put flyers on vehicle for the same reason I don't go looking in people's back yards. :)
     
  7. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    man 200 a day is nothing. if you're going to take the time to do by hand and not eden pass out 1500. you will see results. wake up at 2 a.m. pass them out and be done by lunch to spend the rest of the day with your family
     
  8. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    I don't think passing out flyers at 2am would be a good idea in the city. Especially since I have to walk up to the door. People would automatically be suspicious of somebody walking up to their house at that time, if they happened to be awake, not to mention some people's dogs might wake them up.

    But you're right. I need to try to do more.
     
  9. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    I passed out another 100-200, after we had already had rain, and it rained the day I passed them out. I could see a lot of lawns that needed mowing. I raised my estimates a little, to $45 and up. So far I haven't had any calls. I know I need to pass out more flyers, maybe this weekend, but I have been getting over 2% average response rate (with the exception of the neighborhood with garden homes). So now I'm wondering if my price was a little high. I know there is another thread on pricing, but in theory, you could use the flyers to determine the pricing. In my case, I think if the response rate is less than 1% I might be a little high. Anyway, it's something I have to consider here because I put estimates on my flyers.

    I think next time I may do (for small lawn, because if it's overgrown at all I add more) half for $40 and half $45 and see how many people call me for $40 and $45.
     
  10. LawnMowerMan2003

    LawnMowerMan2003 LawnSite Senior Member
    Posts: 768

    So today I thought I was finally going to pass out 400, and I looked at some neighborhoods on the map. I did about 100 and then I had just left one on a door when a lady opened it. I told her I was passing out my flyers and I noticed she looked like she was actually reading it. She asked me for an estimate and I ended up getting a pretty big job (she has a bunch of hedges). She wants me to come back every 2 weeks also. I think I underbid it, but right now I don't even care. I'm not raising the price until I mow it and do hedges a couple of more times at least, but the first time was horrible. That lawn took 5 hours, and then another customer called me and asked if I could do his lawn today also.

    Tomorrow I have 3 lawns, so maybe I'll get some more flyers in. I found a really long street the other day with small lawns. I think I could do 200 just on that street.
     

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