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My idea to spark biz

Discussion in 'Landscape Lighting' started by TXNSLighting, Feb 16, 2009.

  1. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Basically im going door to door and offering discounted lighting systems. As much as 50% off. There is nothing going on, and i think this will maybe help spark some interest. Its not going to be profitable at all, but i think it will help get more lights in the ground and more people seeing my work! I need to get something going in this economy, and this is better than going out of business. So wish me luck!
  2. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 875

    I think it would be wise to do something else temporarily until things pick up. You may very well regret your discounts when they become expected. You are setting an expectation with everything you do. I am working as a landscape division manager as an example, so I can continue to charge what my artistry with light is worth. Just my 2 cents. :p

    MAGLIGHTING LawnSite Member
    Posts: 248

    Good luck Ryan let us know how it's working out. I'm sure you will get some criticsim from your peers for this but you shouldn't be too critical until you walk a mile in the man's shoes.
    At least you are doing something which is better than nothing and there is alot to be said for taking batting practice. The more swings you take and the more experience you get the better lighter you will be. The only way to truly master anything is by repitition day in and day out.
    Every client you get is a potential for referral to more clients. Just make sure they understand what you are doing price wise and that it is for a limited time available to a limited amount of customers. I'm interested to see how it goes. Keep us informed.
  4. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 875

    OK, so i read my post and I don't get what I just said...LOL. Mike is also right. You have to find a balance that you can live with. I decided to wait out the mess here, we have been hit harder than most. I applaud you in your energy and enthusiasm and if you are careful, this could work for you. Be careful, as Mike said, to make you prices and such very clear up front.
  5. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,113

    Good luck with it Ryan. I can understand trying to stimulate some business. Here is something else you might try. Let the homeowner buy all the parts and wire at your cost but charge him your regular hourly rate. This way you are not jeapardizing your cash flow either. The times it was slow and I tried it, it seemed to work really good. Be upfront with your client, just tell them you are wanting to stay busy and are happy to cover general overhead for the time being. They will appreciate your forthrightness and the rare opportunity you are affording them. You won't get rich this way but you may very well stay out of the red. As Mike said, it keeps you knee deep in the work so you can continue to refine your skills.
  6. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Thank you Tommy, Mike, and Tim. I am specifying greatly that this is a limited time offer only. I want to make it very clear with them that this is not regular price and it will be going back up. I did worry about that as well Tommy, but i think if i do it right, and am smart about it, it shouldnt hurt me. I have really been thinking how to word everything, and im hoping to see great results.

    I will definitely keep you all informed with this, I wont be losing alot of money off of this, just not making near as much. All i really want is to get people seeing my abilities as a lighting designer. I feel i am great at it, just dont have any one to show!

    I value everybodys input here, so please keep em comin guys.

    MAGLIGHTING LawnSite Member
    Posts: 248

    Ryan, just like any other market condition, you will have to find a proper balance between closing sales and profittability. The only way to do this is by testing various offers and various pricing and see what works and then stick with it and refine it to the point where you can increase value for the client and profitability for your company.

    You don't even need to promote the fact that you are offering huge discounts in fact I think this will attract alot of price shoppers. Your goal is to attract value buyers who aren't neccesarily looking at price only.

    When you deliver your price leave a few options, different prices for different levels of project scope. make them understand that you are aggressively seking new clients to build your business and this is reflected in your price to complete their project. Your best client will be one who will pay a fair price so you make a profit, sign an ongoing service agreement with you and refer you to like minded friends who use you as well.

    Perhaps your prices could be contingent on them signing a service agreement with you for a minimum of 1 year or 2 maintenance sessions. Give them the option to cancel after the delivery of the 2 sessions but if you are doing a good job they would be foolish to let you go.

    Your client list is your most valuable asset in this business. Do fantastic work that stands up over time so when the market does rebound in your area there will be prospects coming to you in want of your services instead of vice versa. That is why maintenance service is so important. It not only gives you a vehicle to reconnect with a happy client but gives you the ability to keep your previous jobs selling new jobs for you.
  8. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Great advice Mike. I thank you very much for it. I will definately use this to my advantage and do what i can. all this will begin tomorrow, and i will offer it for a short time, and afterwords i may look into adjusting my regular prices, but still make it worth it. I understand what youre saying and i will use it. thank you again!
  9. rlpsystems

    rlpsystems LawnSite Senior Member
    Posts: 471

    Good Luck Ryan.
    I recently did the same thing, I offered affordable lighting for the winter months. Amazing thing was that out of 120 people (current irrigation customers) only 4 ended up being intrested. But those four jobs did end up being around 3k jobs. I'm thinking as it warms up people will be calling. Which is a good thing. So now I'm preparing for that time
    PS Good Luck to all
  10. LightYourNight

    LightYourNight LawnSite Member
    Posts: 101

    Going door to door is intimidating I tired it one time in a neighborhood I already had saturation in. People are busy and are used to people trying to sell magazines or getting you to sign a marijuana petition or whatever. I learned so much from doing it. Go for it!

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