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My marketing and direct mail campaign

Discussion in 'Business Operations' started by DLC0806, Feb 3, 2011.

  1. DLC0806

    DLC0806 LawnSite Member
    Posts: 38

    This is what im doing to pack on a couple weekly lawn mowing customers/ maybe other jobs.

    2x 2500 direct mail postcards to tight targeted addresses to an area i service.

    5x 500 direct mail postcards to all addresses on streets i service now. It will ship like this.

    week 1- 2500 targeted, and 500 of my addresses on streets I now service
    week 2- 500 of my addresses on streets i service now
    week 3- 2500 targeted, and 500 of my addresses on streets I now service
    week 4- 500 of my addresses on streets I now service
    week 5- 500 of my addresses on streets I now service

    All in an area I have a 15 sec commerial on cable during those weeks (all in April), which will reach 100,000 people.

    hoping directing them to call us or go straight to my website
    www.damicoslandscaping.com which is set up pretty well in SEO for my area search rankings.. being some on the first page.. some keywords being on page 2

    any questions about this or suggestions.. feel free!

    Thanks Guys
     
  2. srl28

    srl28 LawnSite Bronze Member
    Posts: 1,176

    Interesting! Whats it all costing you? Who is doing the printing and mailing services?
     
  3. DLC0806

    DLC0806 LawnSite Member
    Posts: 38

    honestly only $5000

    $3000 for direct mail,

    $2000 for comcast airing my commerial

    (15sec. i already have made was $860)

    but remember this is $5000 for only 5 weeks of marketing ;)
     
  4. Tom Gs

    Tom Gs LawnSite Member
    from canada
    Posts: 26

    That is expensive.
     
  5. DLC0806

    DLC0806 LawnSite Member
    Posts: 38

    yes, i saved $5000 for this, and knew i was marketing this way

    but i will for sure at the least make my money back, with my name all over town!

    For my predictions..

    id like to see over $20,000 in sales for the year, with repeat customers!

    :cool2:
     
  6. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 843

    Who are you using for the postcards?
     
  7. DLC0806

    DLC0806 LawnSite Member
    Posts: 38

    Cactus Mailing
     
  8. rnd

    rnd LawnSite Member
    Posts: 248

    Check out our website at rndsigns.com to see discounts on marketing packages we are offering - download FREE marketing handbook and planner

    New layout ideas for advertising this season!
     
  9. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Do everybody a favor and come back to this thread when it's all over and let us know how it all worked for you.....will ya?
     
  10. wright5223

    wright5223 LawnSite Senior Member
    Posts: 290

    I contacted catus marketing too are you happy with them? I've put my order on hold b/c we got a foot of snow and I've been working each day and they keep sending little emails each day wondering what I'm going to do next
     

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