My messy sites, help needed!

Discussion in 'Digital Marketing' started by lawncare3, Dec 26, 2013.

  1. lawncare3

    lawncare3 LawnSite Bronze Member
    Posts: 1,981

  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Just took a quick look at "Thin Air"-

    I would focus on the text first. On the web it's best to keep your sentences very clear. Short sentences, with a simple structure, are easier to read. Actually, they are easier to skim, which is what most people do.

    Who are you targeting? Homeowners? Or "Industrial Complexes"? I would not try to appeal to both on the same page.

    "Our Story" needs a lot of work. Tell people more. Put a nice picture of you there.

    Pictures need work. They are obviously not of your work- put fixing that high on your to do list.

    These are my basic thoughts... SEO would be the next step.
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,393

    We need to put together one post called "If you have the GoDaddy grass site with the tan text on chocolate brown background, please read...". I think this site makes it three of the last 4 review requests. They should all still be on page 1 of this sub, so you might look at those. One quick recommendation is your "Our Story" page. It's really anything but.

    Re: the property mgt services site, I just don't find it particularly engaging. The entire home page is really just non-specific fluff, to the point that you could probably place it on any other site, from Roto-Rooter to an escort service. ;) If I can't tell what you do, neither can Google, so add in some keywords. As for the "Veteran owned-English speaking crews", that's a stopper sentence for some, including me. You're telling me that your crews are English speaking, but my experience has me reading that as code words.

    Your About Us page is almost an exact regurgitation of the home page, right down to the only service-identifying keyword being the name of your company. On the home page, you told me you're a veteran and only have English speaking crews. You also look forward to providing some sort of service for me. And the photo really isn't working. You only have one actual photo on the site, and I'm honestly spending more time trying to figure out the suit, the setting, and the lighting, than I am thinking of hiring you. You have a landscape services company. Be outside, wearing a company shirt, and have it well-lit. Or have access to photo editing software to clean up any issues.

    On the Services page, tell us about your services. Make sub-pages of deeper explanations. Anything to feed Google and sell to your customers. Also, be consistent and orderly. Your list jumps from Pruning to Junk Removal to Fert Apps.

    Aeration page... Yeah, that's a straight copy and paste from quite a few other sites. Google isn't a fan of duplicate content.
     
  4. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    Forgot to mention that, totally agree.... No matter where you live, please don't assume that your clients are as xenophobic as these boards sometimes are!

    Want to tout how easy you are to communicate with? Go for it- just find a better way to express it.
     
  5. lawncare3

    lawncare3 LawnSite Bronze Member
    Posts: 1,981

    Thank you for the much needed input.

    I haven't done anything to the thin air site yet, but I have changed a lot of things in the EPS site per suggestions www.engelpropertyservices.net

    I did change the picture and "about us" page I hope this pic is a little better as far as lighting and the outdoor setting. Please let me know

    I also changed the home page because as much as i'd love to run an escort service, that's not what i'm currently going for. On another note, how do I get to change "english speaking crews" to sound better? I definately have had a lot of people call me due to that and I want to keep something along those lines as i'm one of the few providers around here that doesen't speak vietnamise...

    The aeration page has been changed from what it was to more things directly form my research here over the past 10 years and nothing was copied and pasted. I just checked my seo rating and it went from 0% up to 39% That's not bad for 20 minutes of changing some wording and text sizing. Please tell me what else you would recommend on the eps site as I will keep working on that a little bit more. The thin air site is still in the works and I believe a complete rebuild is in order.

    Thank you in advance.
    Chris
     
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    How about something like:

    "You will love how easy we are to communicate with. Our crew leaders are always happy to discuss your landscape during a visit."

    Just an option.... BTW- I appreciate that you actually want suggestions. Amazing how many of these threads turn defensive!
     
  7. lawncare3

    lawncare3 LawnSite Bronze Member
    Posts: 1,981

    I think I will add that to my site.
     
  8. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,051

    :)
    Posted via Mobile Device
     
  9. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,393

    The new About Us pic is great! Similar to what Headz said, not only is it great you're seeking advice to improve, but I'm just thrilled to see someone make any recommended changes on their sites. It's rarer than it should be. Also, I think that new wording is the perfect way of getting the language thing across.

    This made me laugh. Glad to see you took it with the spirit intended.
     
  10. lawncare3

    lawncare3 LawnSite Bronze Member
    Posts: 1,981

    Thank you, asking for recommendations without change is kind of useless. I'd rather you be honest and tell me,making a change is no problem. If I didn't make a change then all I'd be doing is showing you I have a crappy website. I strive to improve daily.
    Posted via Mobile Device
     

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