My Money Mailer Ad

Discussion in 'Starting a Lawn Care Business' started by LushGreenLawn, Feb 16, 2007.

  1. LushGreenLawn

    LushGreenLawn LawnSite Silver Member
    Posts: 2,121

    Hey Guys,
    This is the rough draft for my money mailer ad. Money Mailer is a popular ad delivery service in my area, kind of like a bunch of large postcards in an envelope. The stipulation is you have to offer a coupon. That is what makes so many people open it.

    The coupon is going to change, they put in a defult coupon because I have not decided what the offer is going to be yet.

    Also, yes, I did steal the line from a thread on lawnsite, but the person who wrote it said it was up for grabs.

    This is my first time posting an attachment, hopefully it goes through
     

    Attached Files:

  2. Birdjr

    Birdjr LawnSite Senior Member
    from nnj
    Posts: 451

    good luck with it. we ran the money mailer ad 2 years ago hands down worst advertising we did. For the money ur better off handing out 10,000 fliers or postcards to houses that u wanna target.Try the local newspaper. Everyone that called were the cheapest people i ever gave estimates to.
     
  3. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    What is the cost?
     
  4. Birdjr

    Birdjr LawnSite Senior Member
    from nnj
    Posts: 451

    I paid around $800 a mailing which is for one month. they re sent out every month around the 4th i think.
     
  5. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    One mailing cost $800? How many houses?
     
  6. Birdjr

    Birdjr LawnSite Senior Member
    from nnj
    Posts: 451

    I think it was 10,000.
     
  7. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    Wow.

    LushGreen, Is that what they are charging you?
     
  8. LushGreenLawn

    LushGreenLawn LawnSite Silver Member
    Posts: 2,121

    I am paying $275 per 10,000. Everything costs more above the bridge.
     
  9. Runner

    Runner LawnSite Fanatic
    Posts: 13,494

    That is a great looking ad. I hope you DO do well. However, I must say,...the bit about the free fert. ap is a bit too much. Sometimes, if you put a gimmick in there, and it is too extreme sounding, it can actually do the opposite and work against you by scaring people away. And yes,...a fert. ap, though not costing that much, might screw other things up with them, as if they have another fert. service, this keeps this offer totally worthless. Now, if you doing fert. aps and ONLY fert. aps, then that would be a different story. It does have some pluses to it, though.
     
  10. mow2nd

    mow2nd LawnSite Senior Member
    Posts: 603

    Done it once, Key word "ONES".............Mistake.................save ur money
     

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