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My postcard... critiques, anyone?

Discussion in 'Business Operations' started by eruuska, Jan 4, 2006.

  1. eruuska

    eruuska LawnSite Senior Member
    Posts: 454

    Hey guys,

    Here's my postcard, which I'm planning on sending out in about 3 weeks. Thoughts?


  2. Mower For Less

    Mower For Less LawnSite Senior Member
    Posts: 823

    Horribly cheap text typed over the stock photo. Liven it up, bevel and emboss it, maybe a pillow effect, possible some kind of shading to make it more 3-D. Anything to make it look like it wasnt an afterthought.

  3. CNYScapes

    CNYScapes LawnSite Senior Member
    Posts: 916

    I like the services listed in a bullet format better I think it is easier to read-


    Just an example ....
  4. eruuska

    eruuska LawnSite Senior Member
    Posts: 454

    I debated using bullets vs. a "conversational" listing. I've always preferred to not use bullets, they seem a little stiff and formal, and don't fit my personality. That probably sounds stupid, but I try to make my promotional material a reflection of me, so people get kind of a "preview" of my company before they actually meet me.

    That is not to say that bullets aren't great for others, just not me. Good suggestion, though. :waving:
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Yeah...I would say spruce up the front also. Here is mine that I sent out a couple years ago. How many do you plan on mailing out?

  6. Mower For Less

    Mower For Less LawnSite Senior Member
    Posts: 823

    Also, maybe you can eliminate the 2006, just call before February X (no year) and then print more up and save on printing, and send the rest out next year, or the next few years, etc...
  7. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Posts: 1,383

    I don't like the postcard.

    First, you cannot mail that out as a postcard because there is no room for the address and such things. Maybe you have that figured out though. Basically, on a postcard, you can use the back side and about 1/3 - 1/2 of the front. The rest is the postage, address, barcode, and all of that.

    When I first saw the color side, my first though was "I bet that he does not service that house. It is just a nice picture that he found on the internet." You need your name and services on that side as well - like Progressive.

    That sentence on the back is no good. I want a quick glance bullet format. As a customer, I will not waste my valuable time (10 seconds) to figure out what you are trying to tell me.

    This is what I did last year. My postcard had the following:

    - A picture of me - not a pretty little house
    - Price
    - Services that you got for that price
    - Who was eligible for that price
    - Who had to pay a little extra

    My sign up rate (sign-up means that they gave me their credit card #) was .004%
  8. Mower For Less

    Mower For Less LawnSite Senior Member
    Posts: 823

    Design and astetics aside, I believe the text side will take up 1/2 or less of the available space, so there should be enough room for postage and addressing issues.
  9. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    I also think there is enough room on the back for the postage and barcode.
    I would try mailing one back to yourself just to make sure that it goes through.

    PTP--As far as not servicing the house in the photo,who care's?
  10. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Posts: 1,383

    Perhaps there is enough room on the back. Since the text is in the shape of a postcard I assumed that it was filling up the entire thing. The address and barcode side of the postcard has very specific size and shape requirements as per the postal service and what was presented simply will not work. Now, if it was shrunk, it might just fit (that 1/3 - 1/2 area that I mentioned is not a rectangular shape) but then you would need to include a magnifying glass along with it.

    You don't "try mailing one back to yourself." Either it is correct or it is not. Find out the specs and use them.

    As a customer, I really don't care if you can download a picture of a house and send it to me. There is nothing about that side of the postcard that even makes me want to consider using the services.

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