I never try most sponsor-based things mostly due to my own experiences as an affiliate, lets just say I don't trust most. Meanwhile, I'm figuring someone gets paid so I'll likely get just another piece of junk full of ads and there's no telling who else gets a hold of my information (more than a few think nothing of selling names and addresses on down the line). What I found instead is a magazine filled with state of the art equipment, several rather attractive discounts, lists and information to the actual vendor / supplier (including in a lot of cases the domain name), and the kind of products that for the most part would not be a waste of my time (for other reason than I might not need all of it). Several articles covering green industry related subjects in a professional manner, accurate reviews of equipment, and a section including a thread from lawn site (other than they edited out our screen names and may have reworded one or two things for professionalism so no lol's), it was a neat feeling to see one of my own posts in a magazine and even if direct credit is not given (it gives location of the post only), it also wasn't stolen and made someone else's (as is often a practice). I was waiting for it, especially on the review of the Warrior (guess who has one and has bragged here about it), but no, it was truly an independent, honest review, I could tell that much from the read. For all I know they may have even gone out of their way to make sure nothing I had said here was repeated, it really was that independent. I find turf a professional source of information, even the ads appear well selected and screened, I enjoyed looking at equipment I've never seen before in my life, and even if I never buy or use it, at least now I know it is available and how it might make one's manual labor easier. It's almost like the Forbes of lawn care, and as for personal information compromise, I don't foresee that anymore.