I think I have decided to start offering lawn mowing service here in my Colorado Market. I plan to continue of course with my bread and butter irrigation as well, however, the lawn maint. will help to pay my bills while I wait for the irrigation to grow here. Remember, I am starting out with ZERO clients....so perhaps I can be diversified at first and then settle into irrigation as I develop the company. who knows, maybe the lawn maintenance will thrive due to my customer service skills and become a very profitable business on its own. IN the meantime however, my company name is obviously a very good one for irrigation but not so great for Lawn maintenance. I really don't want to have another company name and new flyers/brochures/bus cards etc. Is it reasonable to do lawn maintenance with a company name that is so obviously an irrigation company? If I do use another name....perhaps I could use a new company name but then insist on people making checks out to my irrigation company? DBA.... I really like the irrigation company name and don't want to stop using it, but also don't want another business account.