What should all be considered in an ad? ..."A naturally healthy lawn requires less synthetic (or, petroleum) based fertilizers to stay green or even alive. Also reduces the need for herbicides and pesticides, perhaps completely.... For a free consultation of how you can aquire the most Green Friendly - green lawn in the neighborhood, call or email...".... Add a picture of a beautiful girl and we are ready to go? I figured it is better to claim 'reduction' - rather than - all or nothing. People still fear organics because we like perfect looking apples and lawns. IMHO How could we best sell this to the public and change every lawn into EcoFriendly while making a living at it? What is your marketting plan?