NEED 20-40 MORE ACCOUNTS - What to do?

Discussion in 'Business Operations' started by emil35, Feb 22, 2006.

  1. emil35

    emil35 LawnSite Member
    Posts: 213

    Hello:

    I need anywheres from 20-40 more accounts or $500-$1000 (if not more :) ) per week. I'm going to do an ad in the local paper, door hangers, flyers, and truck/equ. advertising. My question is that how many door hangers/flyers do you think I need to put out to have the results I'm hoping for. Remember, I'm targeting high end residential and smaller commerical/business/industrial places, so I might end up making alot more per place resulting in needing less places...however since I have some rather "difficult" customers at the moment, I'd like to have enough new one's come in that I can adjust the rate for the difficult ones and if I lose them, oh well...not worth my time.

    Also, how many of you use magnetic business cards as pass outs for advertising? If so, do they work or are they worth it? Thanks!

    ~Emil
     
  2. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    one thing to try is ask for referrals from the customers you have now
     
  3. SouthernYankee

    SouthernYankee LawnSite Senior Member
    Posts: 789

    I am in the same boat, I need some more accounts by the end of March.

    I have about 500-700 doorhangers go out a week along with letters that I send to higher end accounts where doorhangers are not allowed. Where I am at there are a lot of neighborhood newsletters that I plan on advertising in. My two big developments have over 1800 houses and growing that I plan on advertising.


    With Houston being the 4 largest city in the country, there are a lot of buisnesses that buy lists of people that have just moved into their house. I am in search of getting more info on this. Doorhangers have worked well, they were very cheap and have provided excellent results.
     
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Yah..offer a referral incentive program...like a dollar amount credited to their account for each referral. The downside to this method is if you don't currently have many accounts, it's hard to get started. You have the right idea with flyers and doorhangers. With newspaper ads and YP, you will get calls from all over...which is ok if you live in a small town. Postcards do well also, but obviously they cost more money.
     
  5. cochino12

    cochino12 LawnSite Senior Member
    Posts: 319

    Where are you located?

    Edit, nevermind I see you are in No colorado. Cant help ya there, good luck though
     
  6. jsf343

    jsf343 LawnSite Bronze Member
    Posts: 1,767

    I feel your pain, need the same amount. I think flyers have helped out quite a bit in the past for me. you will need to run a lot though. we are shooting for 10,000. Another idea is flyers in the newspaper. those worked good also. Signs in your customers yards (especially if they are nice) even
    go door to door. It is slower but people will see you and get to talk with you
    and find out what you have to offer, keep it friendly, professional, and brief.
    One last idea, look for high schools having auctions, offer a service or make a donation. With this a lot of times you get your business card printed in the auction book and a little more publicity for very little moo-la. Good luck!:usflag:
     
  7. nephilim0167

    nephilim0167 LawnSite Member
    Posts: 144

    Why not offer some sort of a prize or gift if you will, if your existing clients refer a client? If you can get a new (refered!) client in a contract, give the person who refered them a free mow. Sure, you might lose out on 35-40 bucks in time but you just made up for it with 6 months of profit. Just a thought :)
     
  8. jsf343

    jsf343 LawnSite Bronze Member
    Posts: 1,767

    Your right Neph, that is another good idea, we do the same thing and it does bring in a little more business.
     
  9. mikefromny

    mikefromny LawnSite Member
    Posts: 224

    do 400 doorhangers a day and get yourself a really really good foreman and get a second job and smoke a cohiba and drink some cristal and relax cause life is good
     
  10. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi emil35,

    Keep working it. Keep getting your name out and word of mouth will spread. It is tough but if you keep pushing you will find success where others who gave up haven't.

    You can do it.

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