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Never seen this kind of advertising before

Discussion in 'Business Operations' started by MowJob, Mar 25, 2007.

  1. MowJob

    MowJob LawnSite Member
    from NEOHIO
    Posts: 15

    I ran a class ad in a local paper the last 3 weeks. Its a crowded paper this time of year but it is inexpensive and covers my exact area. It is free and delivered bi-weekly to over 125,000 homes. So this morning I send the boy out to get paper to check my ad. He brings it in , hands it to me. I take it out of the bag and what is the first thing I see.

    This 3 x 3 bright yellow, low adhesive sticker stuck right in the middle of the front page. Nice looking sticker from a local medium sized LCO that is on the rise. Also offering free mow (with an annual agreement), guarantee anybody that even touches this paper will see this advertising.

    Wish I could scan it, because there is also something else I find very interesting. In all the fliers, cards, brochures, mailings I have seen on here or locally I have never seen this. They have a bar of grass with a picture (just like a two color picture) with a girl in a one piece bathing suit laying on a lounge chair like at the beach, or sunning, you know what I mean. It is not provocative in any way.

    Who are they trying to attract here? Is it the woman because they make the at home answers?
  2. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    sounds like a post it note.
    been doing post it note advertising on the front of every newspaper for 9 years now.
  3. sildoc

    sildoc LawnSite Silver Member
    Posts: 2,925

    Jodi, how often do you do this and what does it cost per time? I am contemplating this since I have seen some other service companies do it recently.
  4. MowJob

    MowJob LawnSite Member
    from NEOHIO
    Posts: 15

    Not really a post it note, a full vinyl sticker, low adhesive. With all the advertising questions here I have never heard you mention it before.
  5. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    oh ok, a vinyl sticker, that sounds different. ya, i've mentioned it before, in previous years too, but I will only mention it so much, I hate to keep being redundant.

    I mentioned pricing in this thread.

  6. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    oh and sildoc, we place our order once in the spring, and do the post it notes in split runs 2 weeks apart. the second batch of post it notes will be coming out this week.
  7. MowJob

    MowJob LawnSite Member
    from NEOHIO
    Posts: 15

    Is it just like a post it note, that they stick to the front of the paper? Are you the only one that does it there, Or are there others? More then 1 ever on front of paper, or do you schedule your date in advance. Its just something I have never heard of or seen before.

    I love the idea Jodi, how many papers? I bet it works great for you. Would love to see an example of yours.

    Here I took some pictures.

  8. MowJob

    MowJob LawnSite Member
    from NEOHIO
    Posts: 15

    Because I can only display 1 pic at a time here is the other.

    I just read your other threads, now I feel like the last to know. Oh but those were when I was .....................


    GSMOSS LawnSite Member
    Posts: 65

    Does anyone know where to get these made? I too feel like the last to know and it is a wonderful idea.
  10. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Posts: 3,466

    If your local paper offers this, then everything is included in the price.They probably have zones and you pick were you want it.

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