New concept for me (in development)

Discussion in 'Business Operations' started by mcwlandscaping, Mar 27, 2006.

  1. mcwlandscaping

    mcwlandscaping LawnSite Gold Member
    Posts: 3,164

    Ok, how does this look, i put this together last night and this afternoon, Please comment on it, give ideas or tell me corrections that need to be made, i want to put these out on wednesday so don't be shy, tell me what you think of it, i only used three big services as those three are the biggest ones around here and the main ones i want to get, thanks

    mike
     

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  2. mcwlandscaping

    mcwlandscaping LawnSite Gold Member
    Posts: 3,164

    bump it up! common guys, i need outside opinion on this
     
  3. Green-Pro

    Green-Pro LawnSite Bronze Member
    Posts: 1,420

    Pretty wordy for a flyer IMO. A flyer should, again, IMO be attention grabbing and get the point across quickly. I would pare down the verbage.
     
  4. MStine315

    MStine315 LawnSite Senior Member
    Posts: 789

    It's not too bad, but a couple of things I saw right off the top were: above the lawn mtc. section there's no title to show what that paragraph is about like you have for the other two services; some of the grammar needs work-the two things I noticed right off were "its" instead of "it's" and at the end of the bark mulch paragraph there's an incomplete sentence "Saving you money on costly....." maybe you could try a comma instead of a period before that part of the sentence. The other thing that kind of rubs me wrong me wrong is the font. Maybe you could try one that's more catchy. The times new roman or whatever it's called always looks like you used a typewriter, at least that's my impression. Again, overall it's good, but those are some of the ideas I cam up with, Good Luck
     
  5. mcwlandscaping

    mcwlandscaping LawnSite Gold Member
    Posts: 3,164

    Thank you for those corrections MStine, i have an idea on how to get rid of the wordyness but still keep all that info. ill post it up later. thanks again
     
  6. EliteImpressions

    EliteImpressions LawnSite Member
    from Jersey
    Posts: 215

    I didnt really read the other persons comment, but remove your company's name and number from the top. You need something attention grabbing for the title. Put your name and number at the bottom with an offer that will make them call. Like call by april 1st and get your third mowing free.

    Joe
     
  7. gce_ent

    gce_ent LawnSite Member
    from Texas
    Posts: 93

    IMO I think it is a ton to read while on the way to the trash. I am about to dump a ton on advertising and the one thing I learned is that most of it will be thrown away immediatley so you have a very short time to get their attention. I might hand this out to someone that has me over to do an estimate. If they say they will get back with me I would hand it off to them as something to read over to let them know you know what you are doing.
     
  8. MStine315

    MStine315 LawnSite Senior Member
    Posts: 789

    You might want to list your services down the left side of the sheet with basically bullet points on what each service will RESULT in for the customer i.e. what's in it for them, not the technical jargon. I know that's about what you have, but it may help remove the wordiness. Aeration, helps your lawn become greener and healthier by allowing water to reach the root zone. Weekly maintenance services, we'll make your lawn stand out from your neighbor's lawns by edging, striping the lawn, and we clean up when we're done. Like the other guys said, put something at the top that'll get their attention. The word FREE always helps, Marc
     
  9. mcwlandscaping

    mcwlandscaping LawnSite Gold Member
    Posts: 3,164

    MStine, i agree, what im going to do is mass distribute a more traditional flyer and then use a revised edition of descriptive one to give to people that are possibly interested in services, i am going to use your bulleting suggestion on it to clean it up, thanks!
     
  10. TWUllc

    TWUllc LawnSite Senior Member
    Posts: 406

    Way to much info for a flyer. Start a website and put all that stuff there.
     

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