Sorry, but homeowners do care about getting a quality system. They should care about things like voltage drop and halogen cycle. With so many posers out there they have no idea what they will be getting in terms of quality they should make an informed choice about the money they are about to spend. Unless they are armed with some basic information to ask contractors about how they operate, a large portion of homeowners will always go with the lowest price when they think there is no difference in quality between your installation methods and that of some landscaper just throwing in some lights. To them lights are lights. I will have to disagree with some of you. A large part of our problem in this industry is that homeowners are uneducated on "real" lighting and dont know what they should be looking for. That is why we see so many terrible installations by less than qualified people and so many box store solar light kits.