just thought I'd start a thread to see how guys are doing on closing new customers and new add-on sales to existing/rehang customers. For me, probably 10% of existing customers are adding on this year, examples would be adding wreaths, adding sides of thier home, mini-lights, etc. Those sales have been good. I have only closed 2 brand new customers so far this year. That is not completely unusual, I have only done a few bids at this point. my close ratio in October is usually 50%, as folks that call for Christmas lights before halloween are pretty serious. I also prequalify on the phone, so I rarely meet with people that have not heard the range of prices I charge. My goal is 50 new customers this year, so 2/50 I am only 4% of the way to my goal. I have 4 bids scheduled in the next 5 days, so hopefully I will double the number of new customers on an update next week. Still, without checking for 2-3 hours how many bids and how many dollars of closed sales I did in the last few years, my gut tell me I am running a bit behind on new customers, and a bit ahead on add-on sales. That tells me I need to put out more signs and do more postcard marketing. Also a bit of good news is 2 customers this week which were storage only last year have come back to hanging thier lights. I don't really consider them new sales, but maybe I need a new category, "recovered" or something.