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new site and wanting critique

Discussion in 'Digital Marketing' started by n2h20, Jun 16, 2014.

  1. n2h20

    n2h20 LawnSite Senior Member
    Posts: 503

    Ive had mysite redone once again and so far seem to be getting good responses.
    Im getting daily views both organic and ppc (adwords) but not always recieving the calls.

    What am I missing? Are my pages missing information, comedy, professionalism or???

  2. mwalz

    mwalz LawnSite Bronze Member
    Posts: 1,179

    It looks fine to me, colors are good, although the white on light green i would change to something different maybe black if it looks ok to make it easier to read. Also does it all work good on mobile devices like smartphones and tablets? By the way you do really good work! Keep it up!
  3. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,067

    I have a couple thoughts:

    1- Traffic is great. Where is it coming from? How long are they staying? Do you have Analytics installed?
    2- The slider on the home page moves too fast.
    3- You don't have contact info above the fold on your home page.
    4- Looked at your "Design Consultation" page. The blog search box and newsletter signup are very prominent and above the fold. Is that your goal for the page? Or is it to get someone to contact you? The "contact us" link is buried beneath tons of content.

    Read this: http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization
  4. n2h20

    n2h20 LawnSite Senior Member
    Posts: 503

    1. I do have analytics installed. Not sure how long they are staying as I'm still tr y ing to figure out analytics. Most of the traffic is from cpc. I'm on my phone and not able to pull numbers.. I'll do so when I get back into office and let you know.

    2. I'll slow the slider.

    3. The fold? Where do you suggest I add it on my home page?

    4.The blog search, newsletter sign up is the footer of the entire site. Should that be changed?
    Posted via Mobile Device
  5. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,067

    To explain:

    On point 1. It may take time to figure out exactly what kind of traffic you have. Monitor your Webmasters account and Analytics. Over time you can get a good feel for what kind of person you are attracting.

    On 3. The "fold" is the bottom of your screen. Anything a user can see without scrolling is "above the fold". A fairly high percentage of people will not scroll down for key info- like your number or contact page link.

    On 4. On your design page I see those forms to the right, above the fold. They are the primary call to action. I would guess, however, that you really want people to hit the contact form. Your page layout should reflect that.

    I am not a PPC expert, but I do know it's easy to get lots of the wrong kind of traffic. Make sure to understand your campaigns.

    And be patient :) It takes time for a local biz to build traffic! The site looks very nice and seems fundamentally sound, so you are on your way.
    Posted via Mobile Device
  6. southerntide

    southerntide LawnSite Fanatic
    Male, from Alabama
    Posts: 5,997

    Lots of your traffic since site is new is most likely bots crawling the page gathering your info, look in analytics and you will see.

    Site looks good, do slow the slider just a little.

    For the slider images to load faster make them the correct dimensions of slider instead of larger ones that get down-scaled
    2,592px × 1,944px (scaled to 1,140px × 855px)

    Also optimize the file size of your images for faster loading
  7. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    I have to say that this is news to me. Do you click the "Filter Bots" button or...?
  8. n2h20

    n2h20 LawnSite Senior Member
    Posts: 503

    the domain name is not new, but the look of the site is. its been up for years and we just had it redone a few months ago.
  9. n2h20

    n2h20 LawnSite Senior Member
    Posts: 503

    1. average time on page 1:22

    analytics behavior.jpg
  10. Inspira

    Inspira LawnSite Member
    Posts: 39

    While the advice to put contact info front and center is good, came here to point out there is no fold in web design. It's an old print term from when newspapers had to put the stuff that sells papers where people could see it when stacked. We used to think it applied to websites, but many years of studies and analytics have proven that nearly everyone does indeed scroll down.

    Source: I am a web developer.

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