what a difference a day makes. we placed our first add for fall cleanup last week. actually, it went out thursday. got tons of calls. did some estimates, came home empty handed . being in business as many years as i have, i should know i need to be more patient. over the next couple days, several of these people called back and said they wanted the work done. since the motivating factor for me advertising , is mainly to help build clients for 2004, mowing, ferts, etc, ive taken a different approach on how i will service these new clients, in hopes of turning them into permenent clients. instead of the usual "when they all fall, we will come and do a cleanup", ive decided that i will visit thier property weekly for the month of november. in addition to the cleanup, i will also cut the lawn(this gets done anyway, thats how we clean the leaves), and put an edge on the walkways. im hoping that seeing us on thier property once a week, and showing them how nice it can look when its maintained, will get them thinking about using us next season for regular maintenence. these people who call generally dont have lawn service now, but im hoping to plant the idea. any input?