I recently attended a Cast ligthing seminar and liked their products and have sent out mailers to existing customers looking for work. I have talked to a few new clients regarding lighting and have come close but the price is getting in the way. The Cast seminar was saying that peopel charge 300 per fixture and that includes everything box,wire, etc. I have priced out a few systems and that seems inline with my estimates where the small system get a 300 tag and the larger systems are around 265/fixrure for a 30+ light system. My issue is that people seem to think it should be inexpensive because they see the cheap systems at Home Depot. How do you market/sell these clients? Do most understand the difference. Of course I have already had them hold each item to see the physical differences but other thatn that how do you sell them? Or is Cast just abnormally expensive and if so what is the alternative.