Those two are not conflicting statements. We do often win bids despite being the highest priced bidder - in outdoor lighting and in other work. But that doesn't mean our clients don't sometimes check our pricing. Even rich people want to feel like they are being treated fairly. I'd say sometimes rich people are even MORE concerned about being taken advantage of than the semi-rich people are. And not every client checks on pricing. Some never check. They just want us. But enough do. It's become enough of an issue that we had to change to the current method of pricing because of it. As for the line item method of bidding, it works really well for us. We land jobs all the time because of the detail we provide in our bids. Case in point, I won a big job 2 months ago. Our bid came out to $55,000. The other two came in at $28,000 and $25,000. But they didn't listen. They just guestimated on several of the items. They didn't include many of the items the client said they wanted. The other bids did not specify many details. The client chose us because of how well we listened and how detailed we were in our presentation and bid. That job included over $10,000 in lighting. Customer is a VP at Nike in charge of audits. She loves details. That's the kind of people we often work for. One of my good friends was the owner of the company who bid at $28,000. They couldn't believe that we got the job for almost double. They were totally shocked. But a lot of people appreciate our attention to detail. We hear it all the time. We did $3mil in sales last year and have grown by 25-45% the last 4 years in a row. The lighting portion of our business has seen the biggest amount of growth. In lighting, we've doubled our sales the last 3 years in a row. I guess if I'm doing it all wrong, I must be getting really lucky.