News Paper advertising not cost effective! This Works

Discussion in 'Business Operations' started by bedbug, Mar 26, 2007.

  1. bedbug

    bedbug LawnSite Member
    from Kansas
    Posts: 37

    The dollars used in three news papers for three weeks has generated 4 calls.
    Signs on the trailer have the phone ringing everyday. Hope everyone has a good year!:usflag:

    IMG_0458.jpg
     
  2. GreenN'Clean

    GreenN'Clean LawnSite Bronze Member
    Posts: 1,512

    I have my trucks and trailers with logos and have got a few calls but with an ad in the paper the phone rings off the hook. Somethings work better for some then for others.
     
  3. Runner

    Runner LawnSite Fanatic
    Posts: 13,494

    .us is a type of domain? Is it just like .net?
     
  4. toac

    toac LawnSite Senior Member
    Posts: 350

    it's basically the same thing....

    ".US is the Internet country code top-level domain (ccTLD) for the United States of America, established in 1985. Registrants of .us domains must be United States citizens, residents, or organizations, or a foreign entity with a presence in the United States." wikipedia.org
     
  5. bedbug

    bedbug LawnSite Member
    from Kansas
    Posts: 37

    the prolawn.us is more marketable and looks more patroitic
     
  6. txgrassguy

    txgrassguy LawnSite Gold Member
    Posts: 3,083

    I have had crap responses from radio and newspaper inserts.
    By far and away my trucks, uniformed crews and a good service reputation has generated the most sustained, profitable leads.
     
  7. grassmanak

    grassmanak LawnSite Senior Member
    Posts: 792

    what are the signs made out of?
     
  8. SDNCLAWNCARE

    SDNCLAWNCARE LawnSite Member
    Posts: 232

    My newspaper ad has gotten me tons of calls and already 4 jobs. It has more than paid for itself.
     
  9. topsites

    topsites LawnSite Fanatic
    Posts: 21,653

    I've been feeling a slow but certain decrease over the years in print, has a lot to do with the ways of the world but online and other media certainly is starting to catch waves IMO. I'm slowly making the switch to online advertising and if between that and the newspaper I fail to generate the leads, then signage it might be but that will cost a fortune in my case due to insurance regs...

    Same with the ads I have in our local trading post and several other ways we have of buying/selling used stuff, getting to be ebay is far more productive in terms of gains and successful transactions, the quality of customer has gone down here as well, but not in the community paper, that one still does well (likely due to coupons) but has slowed some in the past 5 years or so, too.

    I think the newspaper trend has been slowing since the days tv and radio came out, that is to say 50 or 100 years now print has been losing ground at an agonizingly slow but steady pace. I've seen reports on this as well, it's wild to see this kind of stuff happening, that's not that I've lost faith in it yet thou, it still works just year to year it slows a little bit more, wicked.
     
  10. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    Bedbug, where did you get these signs made up?
    How exactly do you hold them onto yuor trailer?
    Thanks in advance.
     

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