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newsletter?

Discussion in 'Digital Marketing' started by SchultzLawnCare, May 8, 2008.

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News letter?

  1. News letter?

    2 vote(s)
    66.7%
  2. No News letter?

    1 vote(s)
    33.3%
  1. SchultzLawnCare

    SchultzLawnCare LawnSite Senior Member
    Posts: 268

    The guy that built my website. just got it up today and has kinks to be worked out, but what doy ou think about a news letter? like home owner yard tips, when to water and fertlilize and all that good stuff. well here it is so far but i will repost when everything is worked out. wouldnt mind your opinions..... thanks!

    www.schultzlawncare.com
     
  2. WebMan

    WebMan LawnSite Member
    from D/FW TX
    Posts: 11

    The only thing I see on the home page is first line "like one of our own" take out "one" so it reads "like our own" -- makes more sense, you probably only have one lawn of your own.
    Also
    should read "look the best possible and be the envy of the neighborhood" or "be the best posible and the envy of the neighborhood"

    Language affects people at a subconscious level, and your wording might get a few people but more people subconsciously think it "wrong" to want to be the "envy" of their neighbors because that makes it "personal" while the "neighborhood" is a thing, not a person like "everyone" on a subconscious level.

    I only looked at the first page but it's not bad, the only other thing is the body text borders on being too small for me to read it on my LCD. I'd bet you have a 17" monitor or such and it probably looks larger to you, but to me a tad smaller and I'd need the reading glasses...which I won't pick up to read a web site. You might consider increasing it a notch since you may have older visitors & such who find it harder or impossible to read, even if it's just because they need to clean their bifocals ;)
     
  3. Turf Troll

    Turf Troll LawnSite Member
    Posts: 227

    Getting mowing clients from a website is a low result compared to getting clients for a landscaping service simply because more people use the internet for landscaping, the number is daily searches for the word,

    1887 landscaping

    you can use the link below to find your own info,



    http://freekeywords.wordtracker.com/keyword-suggestion-tool.html

    Now lawn care implies fertilization also to some people,

    777 lawn care
    249 scotts lawn care
    123 organic lawn care
    92 how to start a lawn care business
    77 lawn care tips
    74 spring lawn care
    60 lawn care business
    50 scott's lawn care
    46 starting lawn care business
    38 care garden lawn organic
    36 lawn care equipment
    34 lawn care services
    34 scotch lawn care indiana
    31 free lawn care contract forms
    31 lawn care and snow removal etobicoke
    30 lawn care home remedies
    30 lawn care software
    28 lawn care service canada ontario
    28 natural lawn care
    26 grubs and lawn care and photographs
    26 lawn care schedule
    26 lawn care trucks
    25 lawn care forum
    25 lawn care product
    25 organic lawn care products
    23 lawn care flyers
    23 lawn care in caledonia
    22 lawn care business names
    20 dandelion lawn care
    20 scott lawn care
    19 lawn care indiana license herbicide pesticide
    19 lawn care middletown ohio
    19 lawn care texas
    17 lawn care orlando
    17 lawn care service


    some people use lawn mowing so that would be a decent keyword for you

    109 lawn mowing
    26 mowing the lawn
    22 lawn mowing advertisement

    there are a few searches for grass cuting

    42 cutting summer grass three inches
    17 grass cutting
    15 cutting grass
    12 grass cutting cylinders to length
    6 cutting back of pampas grass
    6 go green grass cutting
    6 how to charge cutting grass

    here are your keywords;

    <meta name="keywords" content="Shultz Lawn Care Serving St. Cloud Minnesota" />

    I don't see "St. Cloud Minnesota" on the page content any where, I could of missed it but besides saying something is a keyword it should be on the page

    If you can service Waite Park and Sauk Rapids I would add them also,

    If someone does find you from a search on the internet I would have my phone number displayed prominently stick in your face CALL ME HERE, I am glad they found my page I'm not going to make them search for my phone number.

    the only other item you might consider is the link on the bottom of the page
    "website by happygram"
    after some on page simple seo most people then try for off page seo, basically it is acquiring links back to your site so the search engines find your keyword with a anchor text link and you get optimized for that keyword or site name.

    If someone paid me (and there is a market for buying links of that nature) I wouldn't sell a spot on the front page of any of my sites, I 99.9% of the time only put a University or Gov. link like National Weather service or cooperative extension service on a out going link on a home page of my sites unless it is a affiliate site of some type where I am selling a product. In my opinion if your paying for a service thats all you owe unless their renting some space on your site or you are getting a discount.

    Well good luck with your site,

    Jim
     
  4. Turf Troll

    Turf Troll LawnSite Member
    Posts: 227

    My time expired to edit my post,

    About the news letter if you can handle the extra time it takes more power to you, thats a lot of extra time if you create your own content and I doubt that you would convert people to your service, I track the visitors to my websites and if I have 1000 visitors to my landscaping site a month 60% or more might be from across the US and around the Globe. I had one from Singapore last month who found me through "landscaping stone" that's the wild card about the internet.

    Jim
     
  5. Isobel

    Isobel LawnSite Senior Member
    Posts: 548

    I really like the look of it, its a simple and clean layout.

    I also really like the services page, with the pictures of equipment you have available. I might do something similar with mine.

    The one thing that I would change is the banner at the top of the page. The banner looks hastily done and pixelated. like something that was just slapped together in photoshop. I would take the equipment you have there, go out to a property you maintain, and take a picture with the equipment and maybe some guys holding the equipment. Then photoshop your logo onto it. Use a high resolution when you're doing it, so there isn't that pixelation in the text.

    =)
     
  6. DirtDawg

    DirtDawg LawnSite Member
    Posts: 3

    I would highly suggest putting a phone number in there on every page. Even if it goes to a voice mail just let people know you will call them back within X amount of time.

    In the long run it would be better for you to put your news letter on the site itself so that you have regularly updated content. Search engines like things like that to help move your site up in the rankings. Try to update it at the very least once a month...once a week is better. Also, very few people are likely to actually sign up for the newsletter. In general folks are paranoid about getting on email lists and things like that.

    You should also consider putting the names of the cities in your area that you service and maybe even some particular neighborhoods that you want to target. Search engines won't tie those to the "Saint Cloud area".

    Some "real world" photos of your properties and/or people/equipment can go a long way as well.
     

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