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Newspaper Ad

Discussion in 'Starting a Lawn Care Business' started by dustinhuck08, Jan 25, 2010.

  1. dustinhuck08

    dustinhuck08 LawnSite Member
    Posts: 30

    What do you put in your newspaper ad? how many weeks before the season starts do you run it? How much does it usually cost?

    Thanks for all the responses in advance
     
  2. MightyMower

    MightyMower LawnSite Member
    Posts: 31

    I never have done an ad in the news paper. I have heard that you don't get much response. I have just been going door to door, I started about a week ago, and I already have 5 new accounts. I get about 1 new sign up a day. I only work for about 2-3 hours. Just be prepared to get told no a lot.
     
  3. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    We tried newspaper ads a couple of years ago. It was a local weekly paper and they had a business card section. The cost was somewhere between $100 and $150 per issue. I received about 5 calls during the 13 week run. That wasn't enough for us to do it again.
     
  4. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Posts: 1,280

    Unfortunately newspapers and other local print publications are becoming relics. The classified sections, have been decimated by Craigs List. The local "pennysaver" here has nothing in it anymore. Older people still look at newspapers, so their is some potential there. We always have recieved the paper, but even we are thinking about canceling it. My wife and I are in are 30's, I think our generation will be the last to have any interest in papers. I know of no younger people that read them any more. What a shame, I hustled my first dollars delivering the paper.
     
  5. SangerLawn

    SangerLawn LawnSite Senior Member
    from indiana
    Posts: 736

    We tried it several years ago. I found that most of the time you are getting calls from deal hunters that are only looking for the cheapest in town. You show up to find out there are 5 or 6 other companies there. Plus, the people who do call are in about a 45 mile radius so it is impossible to get tight routes.

    We ran that add I think all summer but we only got 2 or 3 good customers out of it. All the other customers would drop us as soon as someone cheaper came along.
     

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