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Newspaper Ad?

Discussion in 'Original Pictures Forum' started by APLUS LAWN CARE, Feb 23, 2012.

  1. APLUS LAWN CARE

    APLUS LAWN CARE LawnSite Senior Member
    Male, from North Missouri
    Posts: 587

    I have never ran a newspaper ad before. I have this ad made up and it just seems like it needs something more. It looks kinda bare to me. Am I missing anything? Should I add something else?

    phppba78dPM.jpg
     
  2. APLUS LAWN CARE

    APLUS LAWN CARE LawnSite Senior Member
    Male, from North Missouri
    Posts: 587

    Here is a little bigger picture if you cant see that picture.

    phpEQ1CL0PM.jpg
     
  3. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    what does it cost to run?
    how big is the add?
     
  4. APLUS LAWN CARE

    APLUS LAWN CARE LawnSite Senior Member
    Male, from North Missouri
    Posts: 587

    It is not the actual size that I am going to run in the paper. I am not exactly sure of the cost. I have been in contact with the newspaper office but I have to get the ad to them before they can come up with a price.
     
  5. Alluring Lawns

    Alluring Lawns LawnSite Member
    Posts: 82

    What are these newspapers you speak of? And where do I find them online?
     
  6. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    i have never had any luck with a paper
     
  7. aaron79mowing

    aaron79mowing LawnSite Member
    from Indiana
    Posts: 50

    Years in business if you've been around a while. Insured. You could also list some specific services you offer such as mowing, fertilization and weed control, etc
     
  8. weeze

    weeze LawnSite Fanatic
    Posts: 7,790

    a newspaper ad has worked better for me than anything else. i just posted an ad in the classifieds. no pic. worked great for me.
     
  9. metro36

    metro36 LawnSite Silver Member
    Posts: 2,410

    What size are you going to run? I have always ran what my paper considers an eighth of a page. 3.25" high x 4.75" wide. The only jobs I have gotten from them are one time work. When I am looking to pick up jobs like spring/ fall cleanups, hedge trimming, or mulching I run an ad for a few weeks. If you are looking to pick up maintenance accounts I would recommend either postcards or door hangers. If you do decide to go with the paper make sure to ask where in the paper your ad will be placed. I have always had better luck when my ad is placed closer to the front. If you don't ask, chances are you will end up towards the end or on a weird page that not as many people read.
     
  10. rmslawns

    rmslawns LawnSite Member
    Posts: 161

    sometimes a paper will run a home and garden section insert around March or April. You could do a business card size ad or bigger depending on your budget. If you pick up one good account, it is worth it. If you cover a city, county or several towns, I would list that at the bottom below your number.
     

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