Newspaper Add 101

Discussion in 'Starting a Lawn Care Business' started by wanabe, Mar 24, 2008.

  1. wanabe

    wanabe LawnSite Senior Member
    from So. IL
    Posts: 943

    What works/don't work on newspaper adds? I see some offer a discount, ect. Just getting started, and trying to get things going. Thanks!
     
  2. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,937

    I never liked more than a limited 10% disount.

    If you don't want the coupon to show it's face in a year, put a expire date. If you want them to keep the ad, a discount coupon is one more reason to save it.

    Note that horizontal - say 10 column inch - ads, allow for a bigger headline than a vertical 10 column inch. Like 5 x 2 versus a 2 x 5.

    There may be a limit on font size.
     

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