Newspaper Advertising????

Discussion in 'Business Operations' started by knox gsl, Mar 7, 2011.

  1. kilgoja

    kilgoja LawnSite Senior Member
    Posts: 944

    i extended my newspaper add through the end of april...i'm the only one in there...there is a bush hog add in there as well but not lawn care.....so total it's gonna be running for 2 months...for $200...if i don't get a single call i'm gonna be pissed lol
     
  2. yardguy28

    yardguy28 LawnSite Platinum Member
    Posts: 4,464

    then you'd definitly be pissed if you paid my price.

    my news paper is charging me $200 per month. thats the cheapest price. the more months you sign up in advance the cheaper it is.

    you can do up to a 12 month contract and thats what i did at $200 a month. thats the min. you can do.

    it'd be more if you only did it for 2 months.
     
  3. ef200098

    ef200098 LawnSite Member
    Posts: 131

    I pay 200 a month for a WEEKLY paper. 1.5" x 2". I run it every week March through may then every other week thereafter until november. Thats the cheap one. We have another paper that i dont advertise in yet, but they want 80 for a 1/32 page per week.

    Mike
     
  4. Chevy z71

    Chevy z71 LawnSite Fanatic
    Posts: 11,892

    You put a ad in the knoxville one if so ill look for it this friday when i get a paper.
     
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Have you figured how to get your ad to the top? Here, it starts at the bottom and moves up as others expire. If you run your ad 2 months, at the beginning of the second month it will start at the bottom again. I assume it would be better to have them at the top, especially around the peak time you think the calls will come it. Also, this year I am expiermenting with a different style of headline. My headline is double the height and all bold "LAWN CARE FOR YOU" and the second like reads "More Value For Your $$". I have never tried running headlines in the paper other than, "affordable lawn mowing" or something along those lines. My keywords are "you, your, value and $$". We'll see how they work. I can change the text at anytime during the 31 days the ad runs.
     
  6. knox gsl

    knox gsl LawnSite Platinum Member
    Posts: 4,941

    The first one will be march 17 in the Farragut Press.
    Posted via Mobile Device
     
  7. Chevy z71

    Chevy z71 LawnSite Fanatic
    Posts: 11,892

    Dont gusse ill see it then cause i dont get that.
     
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  9. knox gsl

    knox gsl LawnSite Platinum Member
    Posts: 4,941

    When I get a copy monday I will see if I can post it here.
     

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